Biggest Online Rug Sale Ever by SHACK
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We need a full page advertisement for inside front cover of a weekend magazine inserted into a weekend newspaper. We have bricks and mortar stores but this campaign is for our online rugs sale. See SHACK OFFER doc below for suggested copy.
We really need the ad to punch out. I was thinking of a bright deep yellow background with black text. I realise I have included a lot of text but I did want to have quite a bit of blank space so that the rug images and words stand out. The final ad should communicate BIG SAVINGS, value-for-money, no risk, choice/range, and trust in our brand. The ad should still look classy and NOT cheap and nasty. Please see our website www.shack.com.au for our usual look and feel.
Note that in the specs below we have taken a full page (code: M12x6).
Slogan should be in MYRAD ROMAN
Zielmarkt/( -märkte)
Home owners and renters
Industrie/Einheitstyp
Retail
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- See attached doc with our offer
- consistency
- style
- class
Schön zu haben
- solid deep yellow background/black text/perhaps large back circle in the middle of the page
Sollte nicht haben
- mustn't look cheap and tacky
- musn't use different fonts and styles