Hypothetical Customer Lifecycle
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Dieser Kunde bekam 7 Poster-Designs von 4 Designern. Dabei wurde dieses Poster-Design Design von Kishaloy_D als Gewinner ausgewählt.
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Need a poster to show the lifecycle of a student going through university.
There are three main stages of the lifecycle, it also needs to visually loop back in some way to the start from the end of the 3rd stage.
1) Prospect – Strategy is to Acquire
There are three main sub experiences within this stage which are
a. Decide
b. Apply
c. On board
Within the Prospect stage we also need to show some Needs and Pain Points as below
Needs
• Validation on choices from peers or family
• Clear direction on choices
Pain Points
• Not sure where to start
• Poor navigation and information architecture
2) Current – Strategy is to Engage
There are three main sub experiences within this stage which are
a. Commence
b. Study
c. Complete
Within the Current stage we also need to show some Needs and Pain Points as below
Needs
• Access to peer groups and faculty
• Flexibility in modes of learning
Pain Points
• Quality of faculty engagement can vary
• Online tools are hard to use
3) Alumni – Strategy is to Retain
There are three main sub experiences within this stage which are
a. Graduate
b. Job Seek
c. Network
Within the Current stage we also need to show some Needs and Pain Points as below
Needs
• Options to further career
• Competency based learning
Pain Points
• Lots of irrelevant emails and mail
• Struggle to relate to Alumni programs
Zielmarkt/( -märkte)
Exec level, technology managers
Industrie/Einheitstyp
Education
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Simple visual elements
Sollte nicht haben
- Try and avoid arrows, chevrons anything that strongly implies a process.