New Logo Design for B&L Management, a Residential Property Management Firm
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Logo-Design Kurzbeschreibung
We need a new logo for a 40 year old property management company called B&L Management. It's a family owned residential construction and property management company that has built mid-level buildings in Manhattan.
Our residents find us because of our value in the marketplace. We offer nice, clean apartments to rent for reasonable prices. No major amenities, not luxury housing. However, for our new branding, we are trying to convey a high-tech offering with the latest online services such as online rent payment, resident portal, online maintenance requests, online leasing, etc.
We are also looking to diversify into a family of companies that will be related such as a management company, a construction company, a leasing company, etc. The logo and typography should be setup so that it can be part of a family of similar logos down the line. Examples:
https://mir-s3-cdn-cf.behance.net/project_modules/disp/3ff8ea27241209.56361e0364287.png
http://www.dewebsite.org/logo/fedex/fedex_c.gif
Current logo is attached. We'd like a new icon as well as new typography.
Zielmarkt/( -märkte)
There are two targets. There is a B2B component as we will be selling 3rd party management services to property owners. There is a B2C component as we are managing apartments that consumers (residents) will be living in and we want to attract them as well.
Industrie/Einheitstyp
Property Management
Logo Text
B&L Management
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Both an Icon and a Logotype. Modern, high-tech feeling but without being alienating.
Schön zu haben
- Some reference to real estate. Think apartment buildings in NYC, not single family homes.
Sollte nicht haben
- Harsh, angry feeling. No distressed type!