Film production company logo re-design

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We want to re-design the logo for our company, Arclight Productions, so that it feels similar to the current logo but is more updated. We particularly think that "Arclight" could be more readable and more refined (fyi: the original font is Eras). In other words, we want to update the logo to appeal to new clients but not be so different that current clients are confused and think it's a different company. Current logo has been uploaded.
Zielmarkt/( -märkte)
Business to Business: we make documentaries and other non-fiction content for clients that include movie studios, TV networks, corporate brands, and arts organizations (e.g. museums). Our logo also appears in the main title and end credits of the films that we produce.
Industrie/Einheitstyp
Film Production
Logo Text
Arclight Productions
Logo Stile, die Sie interessieren können
Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Schön zu haben
- We currently have a word mark logo, but it would be interesting to see a design that adds an abstract graphic in addition to the text. We would even consider plainer text alongside a great graphic. It would amazing to see a graphic that somehow suggested the idea of light without becoming a literal lightning bolt or Jacob's ladder. For background information, an "arclight" was a type of light source used on movie sets and also to project films in the early days of cinema. It was basically an arc of electricity inside a housing that produced light (before light bulbs were bright enough to do the job).
Sollte nicht haben
- The word "Productions" should be less prominent than "Arclight." We would also advise against using the letter P in a graphic for the same reason.