New Packaging Design Project for Matcha Green Tea
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Dieser Kunde bekam 72 Verpackungs-Designs von 13 Designern. Dabei wurde dieses Verpackungs-Design Design von Shaitan_batyr2015 als Gewinner ausgewählt.
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Verpackungs-Design Kurzbeschreibung
**I've added an image called 'Sizing example', this is to show you the size of the label compared to the pack. Currently we are using full size labels for the pack and they are too difficult to apply.
Hi. I need a new label creating for a 100g pack of stunning organic premium grade Matcha tea.
The label needs to be 69mm by 88.9mm on the finished product and will be placed on a foil pack which is somewhat larger than the label.
Needs to include the text:
"Matcha Green Tea"
"Organic Japanese Premium Grade"
"Perfect for drinking, blending and baking"
"100g"
Attaching our logo and the JAS certification which both need to be on the label.
You can see our other products at www.teaologists.co.uk
You key with this product is that we need it to stand out on Amazon. There are many, many other Matcha products in foil packs, so this needs to be a bold and fresh design. My suggestion is to test the design by editing it into a screenshot of the Amazon search page for matcha tea to see if it stands out.
Zielmarkt/( -märkte)
Affluent health conscious individuals. Those with busy life, such as executives or parents,. Those with an active life, such as triathletes, yoga, cyclists. Those with a aspirational life, i.e. they want to have quality in their life and they aspire to have the latest trends.
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Stand out design. Clear, clean, crisp.
- Our green colour is #63A802 / 99 / 168 / 2. C41, M0, Y99, K34
- We also sometimes use #144400- R: 20 G: 68 B: 0
Schön zu haben
- Could either show how the product is used - i.e. lifestyle or just show the quality of the product.
- Could show the product in a ceremonial style bowl, a matcha latte or being blended or used for baking. Could even show all of these, so long as it doesn't look 'busy'.
Sollte nicht haben
- Clutter, too many things going on.