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Relaunching Tchaba Tea and positioning away from a hopt cup of tea to A cup of time
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Dieser Kunde bekam 34 Verpackungs-Designs von 11 Designern. Dabei wurde dieses Verpackungs-Design Design von Shaitan_batyr2015 als Gewinner ausgewählt.
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- Garantiert
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US$160
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34 Designs
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11 Designer
Verpackungs-Design Kurzbeschreibung
11 years after launching Tchaba Tea, I am putting the final touches on the revamp of the brand’s visual identity, moving Tchaba away from your mere cup of hot tea, to something more holistic, personal and intimate...A cup of time.
We spend most of our adult life attending to other's requests and demands, worrying about meeting their expectations that we forget to take care of us.
Tchaba is here to help each individual celebrate himself or herself and live in the now, enjoying each day in the present hoping that tomorrow will be as peaceful as today.
I need a creative and specialized packaging designer to help me translate the above positioning into the packaging of the product.
We will start with the most popular item, the "Mono Box""
A paper box (Single or multi layered) which contains 20 sachet of the same blend.
Sachet size is 7.5cm x 8cm x 0.5cm
The "Mono" line will have 5 sub categories
1- Black Tea Collections (10 Blends)
2- Green Tea Collections (10 Blends)
3- Oolong Tea Collections (5 Blends)
4- White Tea Collections (10 Blends)
5 - Herbal Infusions ( 10 Blends)
The packaging must look Exclusive, premium, authentic and private
Tchaba is only offered in designated Tchaba boutiques and top retailers. Never in Supermarkets.
Target Market: Affluent, image conscious, well travelled women between the age of 25 - 60 who care about the inner beauty just as much as there outer beauty
Aktualisierungen
Project Deadline Extended
Reason: Have not received all the designs in time
Added Sunday, October 23, 2016
Zielmarkt/( -märkte)
Target Market: Affluent, image conscious, well travelled women between the age of 25 - 60 who care about the inner beauty just as much as there outer beauty
Industrie/Einheitstyp
Moving
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Gold Foil, Special texture, Creative ergonomical mechanism
