Brand of baby products for bath & bedding items needs new packaging concept
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Verpackungs-Design Kurzbeschreibung
Our brand is called Baby Works and we make products for bath, bedding, maternity body pillows and disposable baby bibs and change mats. We sell to baby stores and retail stores across North America and Europe. Our positioning is mid/high end and we need a new modern look that is simple. We tend to include too much text and overload our packaging. It should be modern and clean. Our current background pattern is a bit too loud and makes things look cluttered. We want a consistent look that can be used across all of our products. It can however have slight differences to categorize the items (ie: all bath items have a particular colour stripe at the bottom to help group them). Please visit out website: www.babyandkidsworks.com to see more details on the current range and branding. We have products packaged in bags, some in boxes etc... I've also attached our brand presentation. The final design should communicate quality and comfort.
Zielmarkt/( -märkte)
Baby products that appeal to moms and dads
Industrie/Einheitstyp
Baby
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Sollte nicht haben
- It should not be gender specific. It needs to include colours that appeal to both boys and girls. Blue is OK but pink is not. I also don't like yellow or orange. I like "soft" and light colours.