Packaging Design Project for Coffee Products
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Bean Hour is a new start-up specialising in Kopi Luwak (dubbed the most expensive coffee in the world). Due to the nature of our product, we would like to provide the premium experience and the first impression often begins with the packaging.
Our target audience is HNWs (high net-worth individuals), coffee connoisseurs, premium restaurants, cafes, and hotels. They are price insensitive and place high importance on quality and service.
We seek to have the packaging design and graphics that is artistic, clean, simple but sophisticated – representing our luxury product and premium service.
We have already thought about the packaging designs but need help when it comes to graphics and placements of information etc. Basically the packaging will consist of inner (aluminium vacuum sealed coffee pouch) and outer (paper tube) packagings.
For our detailed design specification and our logo (in EPS), please download attached files.
Aktualisierungen
A number of you asked what type of font is used in the logo. The name is Philosopher.
Added Wednesday, December 14, 2011
Project Deadline Extended
Reason: We are extending deadline by a week because we are close but not there yet. Hopefully this time extension will allow designers to tweak further their designs and submit new designs.
Thanks for your understanding and cooperation.
Regards
BeanHour.
Added Wednesday, December 21, 2011
Zielmarkt/( -märkte)
HNWs (high net-worth individuals), coffee connoisseurs, premium restaurants, cafes, and hotels. They are price insensitive and place high importance o
Industrie/Einheitstyp
Product
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- -design must be scalable as we are not yet 100% fixed on dimensions, we have provided initial reference
-please refer to our design brief for details
Sollte nicht haben
- -colourful splashes
-extremely big fonts and complicated designs
-