Update optical engineering firm logo or propose how to use current one (font, color, positioning)
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Want to update our logo or alternatively come up with a better way to use the existing symbol.
What font should the company name be in? What color should the logo be and how do we use it on dark, light, photo backgrounds? What amount of spacing should there be between the company name and the logo? How do we use the logo and company name horizontally and vertically?
The logo is based off of the diagram for how light reflects off a surface (see attached). For a new logo we are imagining a simplification that keeps the aspect of the logo that shows light hitting and then reflecting off the surface.
Our colors are red, black, grey and white but we don't have any sort of branding guide or rules on how much or little to use those colors.
Company description: Surface Optics Corporation offers a single engineering and manufacturing source for characterization, control, and exploitation of the optical properties of surfaces. Our unique understanding of customers’ needs allows us to offer engineering services, proprietary analytical software, reflectometers, hyperspectral and multispectral imagers, and surface coating products that are cost effective, innovative, and provide unsurpassed performance.
www.surfaceoptics.com
Aktualisierungen
Project Deadline Extended
Reason: Would like to extend deadline since designer requested I do so.
Added Monday, January 30, 2017
Zielmarkt/( -märkte)
military R&D, university researchers, industrial
Industrie/Einheitstyp
It Company
Logo Text
Surface Optics Corporation
Logo Stile, die Sie interessieren können
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Work well on both a dark or light background. Not required to use any particular shade of red(s), but am looking for some combination of reds, grays, white or black.
- Surface Optics must be together.
Schön zu haben
- Open to having just "Surface Optics" in the logo rather than the full "Surface Optics Corporation", interested in the possibilities of both.
Sollte nicht haben
- No rainbow related designs, many of our competitors use this theme.