Fresh sprouts business needs a new look

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Logo-Design Kurzbeschreibung
Our business Pegasus Sprouts has been in operation for over 30 years and the logo is just as old (never updated or revised!). We purchased the business 3 months ago and want to create a new look. Our business produces fresh sprouts - alfalfa, pea shoots, chickpeas and others and we distribute to wholesalers around Tasmania (Australia). Its all grown and distributed fresh 3 x a week and we would like a logo that reflects freshness. The current logo is a black Pegasus and whilst we will keep the name I don't think this is central to our image. (happy to see options though) Whilst this project is just for the logo, it will follow with new label designs. I have attached the current labels for reference - note they are all different at the moment. our website address (yet to be built) is sproutstas.com.au and perhaps this should go with the logo.
Simple, fresh, clean
Thanks heaps
Zielmarkt/( -märkte)
Restaurants and retailers, people shopping for fresh food
Industrie/Einheitstyp
Business
Logo Text
Pegasus Sprouts (and web address?)
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Logo, fresh, clean, light and simple
Schön zu haben
- yorktownorganics.com is a competitor and I love their logo and website style, Note we are not certified as organic so please dont say this on the logo.
Sollte nicht haben
- No real prefence to colour, but please do not use purple.