Judo NSW membership cards - one for black belts, one for everyone else.

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Contest winning design

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Visitenkarten-Design Kurzbeschreibung

Judo NSW needs designs for its membership cards which will be based on the Judo rank of the members; black belt and non black belt.

Judo NSW is a not-for-profit organisation set up to support the sport of Judo. Judo is an inexpensive, safe, dynamic contact sport, which is suitable for boys and girls, men and women.

Judo NSW is the State Sporting Organisation governing the sport of Judo in NSW and is supported by the Australian Sports Commission and NSW Department of Sport & Recreation
Our mission is to be the leading state judo organisation in terms of membership, participation and achievement in all areas of the sport and its administration.

Specifications

Size: 54mm x 85.5mm (Standard credit card size)
Print: Full Colour
Corners: Rounded Corners
Sides: Double sided


Info-Symbol
Aktualisierungen

Guys We've decided we want a QR code on the card Please incorporate this into your design Use this URL as a sample http://judpayments.com.au/check/userid=12345
Added Tuesday, December 20, 2016

Zielmarkt/( -märkte)

Existing Members

The Membership card should be a physical reminder to members that they are a part of something. The design of the card physically attractive so that the existing member can have a sense of pride carrying it around in his wallet. For some members, carrying a membership card is a status symbol and a way for them to show their pride of belonging to a specific group.

New Members

One of the objectives of Judo NSW is to Promote and market Judo as the Sport, Fitness and Physical Activity of choice amongst NSW residents. We are looking to attract more judo players everyday, the membership card can be used as an added marketing tool.

Kids aged 5-18

This demographic should also be considered for designs as this TA will also be holding membership cards.

Industrie/Einheitstyp

Sporting Good

Kontaktinformationen für Visitenkarte

See attachments of existing cards and logo


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • have 2 versions - the one for the black belts (higher grades, think black AMEX) and the one for the lower grades (white background)
  • Must address target market - you need to think about this.
  • The cards purpose must be viewable above the wallet fold. ie top bar of card you see when you look in your wallet.
Schön zu haben
  • Objectives:
  • Card to be used as a marketing tool
  • The main objective of having membership cards is to use it as a marketing tool. The design should have
  • Differentiate Members based on Level
  • Cards can be used to easily identify each membership level which in this case are two; Black Belt and Non-Black Belt. A change in color or design can make each level stand out.
  • Data Gathering
  • When using a membership card with a barcode, we as an organisation can gather data each time the member uses it to gain entry to a club or enter a competition The barcode can be. The data we collect can help us determine whether or not a a certain marketing activity should be continued and it can also help you craft our marketing message to target potential member’s interests.

Dateien
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JPG
photo (3) Tuesday, 20 December 2016 02:29:49
Dienstag, 20. Dezember 2016
JPG
photo (5) Tuesday, 20 December 2016 02:29:49
Dienstag, 20. Dezember 2016