Need to see something along these looks. This is a sports event and text only will not be useful. Creative looks please.

http://s3images.coroflot.com/user_files/individual_files/original_231313_PO6TbOmhM2BkjfNCUBgwhkkkN.jpg

Another example

https://storage.designcrowd.com/design_img/822489/144192/144192_4831234_822489_thumbnail.jpg