The Uncommon Applicant, an online college fair for non-traditional students, needs a web site

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Web-Design Kurzbeschreibung
I need design and coding for a functioning web site that will serve as an online college fair that connects non-traditional students with college admissions officers and college advisors. I have chosen Wordpress and the "Collective" theme for the site, and you can see what I already have here: https://uncommonapplicant.com/
I need help setting up the site's pages and functionality, including SEO optimization and a password protected area. I will manage all content. In addition to me as the administrator, other users will be: college admissions officers, non-traditional students (like homeschoolers), and college advisors.
Updates
To clarify the scope of this project, I do need a functioning site and I already have a Wordpress site set up, along with a theme that I've selected. As a starting point, you can see what I have here: https://uncommonapplicant.com/Please don't hesitate to let me know if you have any questions. Added Thursday, January 19, 2017
Zielmarkt/( -märkte)
Homeschoolers and college/university admissions officers
Industrie/Einheitstyp
College
Programmierung
Programmierung - Design und Programmierung werden benötigt
Anzahl benötigter Seiten
5+ page
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- - An inviting but professional look (see the logo as a starting point)
- - Easy to navigate
- - A way to register subscribed members (students)
- - A password-protected "members only" area
- - Virtual "booths" on the Schools page that lead to a detail page for each school
- - SEO optimized
Schön zu haben
- - Searchable site