Fintech company needs ads created around "can't afford help"
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Dieser Kunde bekam 18 Banner-Designs von 8 Designern. Dabei wurde dieses Banner-Design Design von Impressive Solutions als Gewinner ausgewählt.
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Banner-Design Kurzbeschreibung
Design 3 ads (total) that focus around HELPING people who can't afford to get help with their finances.
The 3 ads will be made up of 1 design for each audience:
• Millennial
• Generation X
• Baby Boomer
We are testing campaigns in Facebook that will drive to a landing page. We are an online financial-tech company who helps people manage their retirement account. We’re looking for creative talent who are effective at developing imagery to be used in Facebook to grab people’s attention and drive clicks. Because of the scrutiny in our industry, we’ll handle the ad copy above and below the imagery you create. We encourage you to use/not use words in your creative.
Zielmarkt/( -märkte)
• Millennial
• Generation X
• Baby Boomer
Industrie/Einheitstyp
Financial Service
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Image Dimensions
- Width: 1200 Height: 628
- Final PSD Designs
- Feel free to play around with any color scheme.
- Tasteful – we are not a traditional, stodgy Wall Street Financial firm, but we need to convey that we are trustworthy and legitimate.
Schön zu haben
- You are not limited to photos – whatever you believe will stand out and engage with prospective clients is fair game (including illustrations, animation, video, etc).
- Think about how your work could translate into other forms such as motion graphics or video.
- Ultimately, we will test our favorites and come back to those with the highest performance which will turn into additional work and additional formats.
Sollte nicht haben
- • No stock photography UNLESS found at Fotolia (we will pay for the image)
- • No Testimonials – regulations prevent us from using testimonials in our advertisements