Solar Savers needs a web design and brand identifier

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Web-Design Kurzbeschreibung
Solar Savers is a pioneering approach by Victorian councils and four greenhouse alliances to support low income households to install solar systems with no upfront costs.
Solar Savers will commence in May 2017.
Solar Savers is looking for a designer to create a website banner incorporating a brand identifier for Solar Savers. The brand identifier will be used in Solar Savers promotional materials, such as flyers and mail outs.
The website banner and brand identifier should engender trust and confidence in the target group (retirees).
Aktualisierungen
Project Deadline Extended
Reason: Hi,
Thank you for your work so far. We've been given advice to get a separate logo designed (instead of trying to include this as part of the banner design). Sorry for not realising this until now - we're new to all this.
So, I have a couple of preliminary logo designs that are being considered by our project control group. I will forward a copy of the logo once we have it.
The project control group is looking for a web design that is unique to Solar Savers and a design that draws on the key elements of the program (i.e. it helps people save money and take control). The site should be friendly but not too informal as the target group is seniors. Here's a link to another community energy organisation: www.positivecharge.com.au/
Apologies again for the delays.
Cheers,
Karl
Added Thursday, March 9, 2017
Zielmarkt/( -märkte)
Home owning, low income, retirees
Industrie/Einheitstyp
Non Profit
Anzahl benötigter Seiten
1 page
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Use of Solar Saver name
- Must promote Solar Savers as safe, reliable and trustworthy
Schön zu haben
- Blue - to engender sense of safety and confidence (open to suggestions, though)
- Solar panels / the sun
Sollte nicht haben
- Anything that is hard to read
- anything that promotes riskyness