Logo design for a world 1st advertising tech platform created by the 4th largest media agency
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Logo-Design Kurzbeschreibung
Who are we? We are from the 4th largest media agency in the world
What do we need? A logo design for a new technology platform called Xandy.
What is is Xandy? Xandy is the world’s 1st independent 3rd party location advertising verification platform. This platform is targeted at verifying the legitimacy and authenticity of geo-targeted mobile campaigns.
Definition of location advertising: https://en.wikipedia.org/wiki/Location-based_advertising
The logo should represent: Location, technology and intelligence.
Uploaded are examples of logos which have been created for Xandy which we do not like.
We would like something which won't age. Think Facebook, Google and Twitter. They're simple and continue to remain relevant.
We would like to incorporate some sort of location icon in the font. We've seen examples before but they look too childish. We need something which won't date but is quirky.
Here are examples of our competitors:
https://near.co/
http://www.blis.com/solutions/
http://www.ninthdecimal.com/
http://www.thinknear.com/
A lot of them use the location pin point logo which is outdated now.
Zielmarkt/( -märkte)
Brands, media agencies and advertising agencies who use location advertising in their campaigns.
This platform will be used around the world.
Industrie/Einheitstyp
Information Technology
Logo Text
Xandy
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Colour codes:
- 0070bc
- 042441
- 253b4f
- 707070
- If you don't have to use all of the colours. Happy to go with your recommendation
Schön zu haben
- Somehow incorporating a location icon into the text https://www.google.com.au/search?q=location+symbols&rlz=1C1CHBF_en-GBAU717AU717&espv=2&source=lnms&tbm=isch&sa=X&ved=0ahUKEwik08XT39zSAhWCbrwKHUppBL0Q_AUIBigB&biw=1920&bih=950
- Or a target
- https://www.google.com.au/search?q=location+symbols&rlz=1C1CHBF_en-GBAU717AU717&espv=2&source=lnms&tbm=isch&sa=X&ved=0ahUKEwik08XT39zSAhWCbrwKHUppBL0Q_AUIBigB&biw=1920&bih=950#tbm=isch&q=target+symbols&*
Sollte nicht haben
- Please refer to the examples which we do not like which are attached.