Bikes Mean Business - Two sided invitation to encourage bike friendly businesses
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Flyer-Design Kurzbeschreibung
Bikes Welcome is a charitable trust who want to grow everyday bike use. One way to do that is help businesses understand that 'Bikes Mean Business'. We want a postcard sized 'invitation' that bike users can give to their favourite businesses, inviting them to find out more about all the benefits of attracting bike users to their business and becoming a 'Bikes Welcome Business'. We are currently finalising copy, so the attached is indicative but not final copy. The docx file is the words, the png is indicative of the type of infographic we might want to feature.
I'm also attaching a mock up of our window sticker for businesses, and some social shares featuring photographic images which we have available to use. This will give you an idea of our branding to date. Our extended branding concept (which we will use when we re-do our website) is based on icons, so I'm open to seeing icon focused designs also.
The feel needs to be inviting, credible, enticing, business like, noticeable, with a strong call to action.
Zielmarkt/( -märkte)
Small business operators: retail, cafes, etc; also managers of larger chains such as supermarkets, gyms, etc.
Industrie/Einheitstyp
Non Profit
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- Logo is done in Raleway, so need compatible font.
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Two Sides
- Use the copy provided
- Strong call to action - visiting website
- Use our colours
- A6 sized cards
Schön zu haben
- Compelling images and/or infographic
- Consistency with circles / curves used in other branding.
Sollte nicht haben
- Not bland, not something that will get lost on the recipients desk or counter.