Product Logo for Privately Branded Health Insurance Product

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Task Outline:
Create a Logo Design for CareAdvantage
Task Description:
CareAdvantage is a branded health insurance product that is marketed and sold to individuals and families. These customers buy their own health insurance because they are self-employed or do not have a health insurance option through their employer. The CareAdvantage product will be an alternative to an Affordable Care Act (ACA) compliant plan. CareAdvantage will offer fixed reimbursement for medical costs such as hospital stays, surgery and emergency room visits. The philosophy of the plan design is to provide benefit options for expensive but unanticipated medical costs and eliminate or limit coverage for more routine and less expensive medical care. The resulting premium expense for this plan will be significantly less than an ACA plan and should appeal greatly to healthy customers who buy their own health insurance and are not eligible for ACA premium subsidies. Customers will be able to enroll in the National Consumer Advantage Association (NCAA) which will provide additional benefits for medical expenses as well as discounts for medical services. CareAdvantage will be marketed by two Independent Marketing Organizations (IMOs) that specialize in the marketing of insurance products: The Pinnacle Benefits Group and Healthy America. The plans will be sold through licensed insurance agents contracted with these IMOs.
Logo Text:
CAREAdvantage
Logo Styles of Interest:
The old logo for CareAdvantage, as well as the logos for Pinnacle Benefits Group, Healthy America and NCAA, are provided for reference. We would like an updated logo for CareAdvantage that ties in with the logos of the two IMOs and the NCAA.
Target Markets:
Millennials, young professionals, older healthier people nearing retirement, individuals and families that don’t receive a government subsidy and purchase their own health insurance.
Look and Feel:
Bold, Serious, Modern, Professional, Gender Neutral, Conservative, Economical
Logo Design Requirements:
Avoid gradients. Provide logo in black and white and suggested color.
Zielmarkt/( -märkte)
Millennials, young professionals, older healthier people nearing retirement, individuals and families that don’t receive a government subsidy and purchase their own health insurance.
Industrie/Einheitstyp
Health Insurance
Logo Text
CAREAdvantage (Advantage should be italicized)
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form



Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Zu verwendende Schriftarten
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Need to see logo in both color and black & white
Sollte nicht haben
- Gradients