Logo for "Spickar" - a social tool, connecting airline passengers
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Logo for a social app, that allows airline passengers to search for someone of their interest, flying on the same plane ... and connect with them, to sit next to each other on the flight.
The app is mainly targeted at business users, that may have an interest in establishing contact with someone that is a (potential) client or business partner.
The value consists in turning idle time, stuck within a plane, into a more productive or at least interesting moment.
Concept
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- the main message is to use valuable time, whilst in a plane
- the app name derives from Seat PICK in the AR (air)
- it is to be used/offered as a SaaS - Software as a Service offering to airlines and travel agencies
- It is ONLY targeted at planes,
- It's sort of social, but NOT aimed at digital conversations .. only uses digital to find people of interest
- Users must opt-in
- Users will set a number of defining hashtags (#Business #Retail #Digital #Marketing #CocaCola.corp #BankofAmerica.corp)
- User_A: is flying NewYork to São Paulo, BR and states she's open to speak (#Pepsi.corp #IT-Manager #Digital)
- User_B: is flying NewYork to São Paulo, BR and states he's open to speak (#BankOfAmerica.corp
- User_C: is flying NewYork to São Paulo, BR and states he's open to speak (#holidays #sun #caipirinha #sports #adventure)
- ...
- User_Z : is flying on the same flight, and looks for interesting people
- Users must explicitly accept the connection
- The app will recommend seating arrangements
Logo to convey
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- Plane / seat
- Conversation
- Connecting people
In attach I've sent
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1. an example of a draft/dummy logo i've used internally (not fancy enough)
2. a very early draft of the use case: people that match your search criteria in a tree-like structure, you click and if they accept, seating is planned/proposed
Zielmarkt/( -märkte)
Social Airline
Industrie/Einheitstyp
Airlines
Logo Text
Spickar
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Figuren-Logo
Logo mit Abbildung oder Zeichen
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Design Colors
- ============
- - Blue / grey : Main colors
- - Green / Red : referencing the typical free or busy(reserved) seat
- Design
- ============
- to be used or somehow incorporated into the Mobile App Icon
- clean lines
- logo + name (Spickar)
- fonts: clean and clear (like a serif-font, but more modern instead of just rounded)
- Dynamic
Sollte nicht haben
- -NOT only text