Little Froggy redesign

Gewinner
Contest winning design

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Logo-Design Kurzbeschreibung

We need to develop a logo based on the character of a blue frog. The blue frog (« Little Froggy ») is the emblem of a series of young children’s snow parks in the Alps, and we need to redesign it to be fresher and more dynamic, as part of a refresh of the overall visual identity of the snowparks. The other elements will be based on the frog logo selected.

The logo should include space for the name of the park (name not yet confirmed) as well as the name of the destination, for example Snow&Fun Les Mosses" or "Snow&Fun Morzine". The actual name (typeface choice, colour etc) does not need to be included within the design but there should be space designated for it, be it within the design or alongside/above/below. The name of the park and the destination could be in the same place, or in two different places.

Info-Symbol
Aktualisierungen

This is a link to the existing identity in use.


Graham

Added Thursday, October 24, 2013

It would be good if the character were wearing a ski helmet. This may also provide an opportunity to include resort name or destination.
Added Thursday, October 24, 2013

Project Deadline Extended
Reason: We need more proposals.
Added Tuesday, October 29, 2013

Zielmarkt/( -märkte)

Children 3 – 11 years, parents. Predominantly Swiss French from the region, also some Swiss Germans, and a few British.

Logo Text

Snow & Fun La Lécherette (sample text) - assume max 30 characters including spaces


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Figuren-Logo

Logo mit Abbildung oder Zeichen


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • Must clearly look like a frog. Must be blue. We must have a full-length design of the frog's body, to base costume design on.
  • Vector graphics required as output. May include gradients.
  • CMYK colours required.
Schön zu haben
  • Versions of logo with head detail as well as full body image. Skis would be a useful addition, either on the feet or being held. Variations in different positions (standing, sitting, lying down and relaxing, eating etc) or engaged in different winter sports would be great.
  • It might add energy to have the head, or other elements, at an angle - remembering that someone will have to work within a suit based on this character.
  • A colour swatch of winter hues to accompany the logo would be great.
Sollte nicht haben
  • No versions should just cut off the head at the neck. For variations with head detail, something like a neck scarf could be added to avoid this.

Dateien
Alle Dateien herunterladen - 0,0 MB
STORAGE_URL/BRIEF_UPLOADS/275022_BLOB_BRIEF230056
blob Wednesday, 23 October 2013 15:00:56
Mittwoch, 23. Oktober 2013
STORAGE_URL/BRIEF_UPLOADS/275022_BLOB_BRIEF230228
blob Wednesday, 23 October 2013 15:02:28
Mittwoch, 23. Oktober 2013
Zahlungen
1. Platz
US$360
Zahlung fürs mitmachen x 2
US$20
Gesamt
US$400

Projekt-Deadline
31 Okt 2013 12:31:54 UTC
Language

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