• US$400

• 399 Designs

• 86 Designer

Logo-Design Kurzbeschreibung

We need logo design for a new grocery/supermarket/convenience retails store. The Name of the business is "Bloomsbury's Supermart". We are looking at a design that uses 3 colors of turquise blue, Yellow and Orange or Red.

Aktualisierungen

Project Deadline Extended
Reason: I have not received inspiring and creative designs that meet my need yet.I need more designers to participate in my logo design contest.I need to also invite more designers to take part in the contest.
Added Monday, November 04, 2013

Logo Project Requirement

We need a logo design for a new supermarket to be called "Bloomsbury's Supermart".

We intend to be selling day to day houshold supermarket/Grocery items(Such as you find in ASDA or Sainbury's in the UK or Walmart in the US) to consumers.

We would like to see designs that will use options of 3 colors-(Yellow,Toquiseblue and Orange/Red) or any good 2 colors of-(a)Toquiseblue and Orange/Red,(b)Orange and Yellow,(c)Orange and Toquiseblue).

The final design should have a brandmark and the name "Bloomsbury's Supermart".The brand mark can be either symbol, letter or an sign that depicts the name and or the business.

The letters Font type but are readable, legible and very unique possibly customized.

The logo must be able to create a strong long lasting impact on consumers, beat existing ever known designs, be iconic symbol of our business and communicate seriousness/professionalism in supermarket business and great quality services.

Must Haves

1) Must have brandmark together with the name "Bloomsbury's Supermart"(Brand mark can be symbol, abstract, letter or sign e.t.c) and must be meaningful.

2) Must have 3 colors(Yellow,Red/Orange and Toquiseblue) or

3) Could be 2 colors(Toquiseblue and Red or Yellow and Orange or Toquiseblue and Orange).

4) Font type to be readable/legible, unique and possibly customized.

Nice to Have

1) Nive to have the text-"Bloomsbury's Supermart" written in white on solid colours of Toquiseblue,Red/Orange with  or without yellow involved.

2) Brand mark could be a letter "B" or "b" with or without petal incorporated and designed in a creative way to be able to communicate brand personality with or without the name "Bloomsbury's Supermart"

3) Brand mark could be totally a different icon, symbol or object that will standout of the crowd of existing brand marks

Should Not Haves

1) Should not be a copy of what was in existence before or now.So it should be

2) Should not be complex,but simple.

3) Should not have a common font or old types and should be readable,straight word/text

Added Sunday, November 10, 2013

We need a logo design for a new supermarket to be called "Bloomsbury's Supermart".We intend to be selling day to day houshold supermarket/Grocery items(Such as you find in ASDA or Sainbury's in the UK or Walmart in the US) to consumers.We would like to see designs that will use options of 3 colors-(Yellow,Toquiseblue and Orange/Red) or any good 2 colors of-(a)Toquiseblue and Orange/Red,(b)Orange and Yellow,(c)Orange and Toquiseblue).The final design shoud have a brandmark and the name "Bloomsbury's Supermart".The brandmark can be either symbol,letter or an sign that depicts the name and or the business.The letters Font type but be readable.legible and very unique possibly customized.The logo must be able to create a strong long lasting impact on consumers,beat exisiting ever known designs,be iconic symbol of our business and communicate seriousness/professionalism in supermarket business and great quality servicies.

Am looking for a logo that combines a brand mark e.g the "M" in macdonalds and the brand name. The brand name can be either be letter like you used "B" in addition to the brand name "Bloomsbury's Supermart".That is “ B Bloomsbury’s Supermart” together such that if we decides to use the brand mark alone,consumer and the general public will understand the brand being referred to.

The brand mark can  either be a letter or another mark/symbol for Bloomsbury's  that has a positive meaning. It can be as simple as a line. Refer to NIKE brand mark of a swoosh(“a tick”)

Nike has a swoosh("a tick"),Domino has ( " 2 dices with dots on them") put sides by side with the name "Domino". “M” together with the word Macdonalds.These are just examples, wick with all these to come up with new design taking all these facts into considerations.

Added Wednesday, December 11, 2013

Project Deadline Extended
Reason: I intend to convert project status to "committed" as a way to challenge designers to come up with the best designs possible,The deadline is also extended to give room for a lot more desgners who were busy with other project to be able to take part in this prject.
Added Saturday, December 21, 2013

Can you please come up with more unique,creative logo designs??

We need a logo design for a new supermarket to be called "Bloomsbury's Supermart".

We intend to be selling day to day houshold supermarket/Grocery items(Such as you find in ASDA or Sainbury's in the UK or Walmart in the US) to consumers.

We would like to see designs that will use options of 3 colors-(Yellow,Toquiseblue and Orange/Red) or any good 2 colors of-(a)Toquiseblue and Orange/Red,(b)Orange and Yellow,(c)Orange and Toquiseblue).

The final design shoud have a brandmark and the name "Bloomsbury's Supermart".The brandmark can be either symbol,letter or an sign that depicts the name and or the business.The letters Font type but be readable.legible and very unique possibly customized.

The logo must be able to create a strong long lasting impact on consumers,beat exisiting ever known designs,be iconic symbol of our business and communicate seriousness/professionalism in supermarket business and great quality services.

Am not insisting on using Initials as logo mark for Bloomsbury’s.

Bloomsbury's is one word,therefore there is NO initial for the name.

Am looking for a logo that combines a brand mark e.g the "M" in macdonalds.airtel,Nike and the brand name. The brand name can be either be letter like you used "B" in addition to the brand name "Bloomsbury's Supermart".That is “ B Bloomsbury’s Supermart” together such that if we decides to use the brand mark alone,consumer and the general public will understand the brand being referred to.

The brand mark can  either be a letter or another mark/symbol for Bloomsbury's  that has a positive meaning. It can be as simple as a line. Refer to NIKE brand mark of a swoosh(“a tick”)

Nike has a swoosh("a tick"),Domino has ( " 2 dices with dots on them") put sides by side with the name "Domino". “M” together with the word Macdonalds.These are just examples, wick with all these to come up with new design taking all these facts into considerations

Added Monday, December 30, 2013

Project Deadline Extended
Reason: 1) Most designs received still have not meet my expectation and that of prospective customers.2) The creatives logo designs received need to be impactful and follow the brief sent and some 3) some designers were busy with other works and are now available to take part in this contest.
Added Sunday, January 05, 2014

Project Deadline Extended
Added Tuesday, January 14, 2014

Project Deadline Extended
Added Tuesday, January 28, 2014

Project Deadline Extended
Reason: Time extended to allow new designers showing interest to compete/send their designs and those designs being modify to be submitted for review
Added Saturday, February 08, 2014

Zielmarkt/( -märkte)

Bloomsbury’s Business Interest/Focus
• We intend to provide grocery/supermarket/convenience retail services.
• To build one of the most efficient accessible retail business that will be a household name across regions through sound service delivery to customers by meeting most of their need and value expectation,
• Bloomsbury’s is intended to have its core operation in supermarket,glocery and allied businesses.
• It is to be set up as a strong brand and a chain supermarket that will expand to other parts of the Nigeria, West Africa, e.t.c.in the long run.
• It intends to create and build strong brand equity through effective service delivery, providing more variety range of quality products at affordable prices.
• To provide variety of grocery and other essentials to vast majority of the people offering them great choices at affordable/competitive prices.
• Bloomsbury’s will deliver superior customer service, high quality products with high sense of innovation, creativity that leaves customers with a memory of an excellent service delivery.
Target Market: General Target Market
• Most people from A to C socio economic class
• Existing customers already shopping in other grocery stores who desire quality services/goods

Primary Target
• Shoppers11-45 years of age who want quality grocery/ allied essentials and great/ quality customer’s service in the location/City of operations.
• Customers/Shoppers who are currently shopping in the existing supermarket within the locality.
Secondary target
• General Public
o Corporate Institutions/organisation who may require services.
o Visitors/Travellers e.t.c

Industrie/Einheitstyp

Business

Logo Text

Bloomsbury's Supermart

Anforderungen

Muss haben

• 1) Must have 2 option of colors- 3 color combination of Toquise blue,Yellow and Orange/Red or 2 color combination of toquise blue and Orange/Red or Yellow and Orange/Red.
  2) Have both
  • Keep it Simple-Logo must be simple and not complex, but unique.Must not look busy.
  • Strong visual impact-Logo must have a strong visual impact and appeal with high attractiveness to consumers. Logo must be able to have Impact that lingers in the memory of customers and “to be customers”. It must be a representative of brand offerings that will wet prospective customers appetite
  • Adaptable- Logo must be adaptable to all form of communication channels/Branding-Media materials, banners, Stationary-envelopes e.t.c Logo must work well on business cheques, vehicle signage, letterheads, packages .brochure, web site, TV adverts, company uniforms e.t.c
  • Brand recognition support-The logo should have in-built design that will help brand/name recognition.
  • Trademarkable-All brand identity materials-Design,Logo,colour,brandmark e.t.c should be such that can be trademarked.
  • Consistency-Logo must appear in a format that ensure consistency wherever it is placed,positioned and used.
  • Compactable Graphic Imagery-It must has graphic imagery that looks appropriate for the the type of business.
  • Compactible with Company’s name-It must works well with name.
  • Bold-Must be bold and distinctive in design, making it easy to see at a glance.
  Bloomsbury’s logo must wrap a graphic image around its name to carve out a prime piece of real estate in the mind of target customer’s.
  
  • Keep it Simple-Logo must be simple and not complex, but unique.Must not look busy.
  • Strong visual impact-Logo must have a strong visual impact and appeal with high attractiveness to consumers. Logo must be able to have Impact that lingers in the memory of customers and “to be customers”. It must be a representative of brand offerings that will wet prospective customers appetite
  • Adaptable- Logo must be adaptable to all form of communication channels/Branding-Media materials, banners, Stationary-envelopes e.t.c Logo must work well on business cheques, vehicle signage, letterheads, packages .brochure, web site, TV adverts, company uniforms e.t.c
  • Brand recognition support-The logo should have in-built design that will help brand/name recognition.
  • Trademarkable-All brand identity materials-Design,Logo,colour,brandmark e.t.c should be such that can be trademarked.
  • Consistency-Logo must appear in a format that ensure consistency wherever it is placed,positioned and used.
  • Compactable Graphic Imagery-It must has graphic imagery that looks appropriate for the the type of business.
  • Compactible with Company’s name-It must works well with name.
  • Bold-Must be bold and distinctive in design, making it easy to see at a glance.
  • Logo appearance
  o Must be Wordmark and Letter or Brandmark-That is Logo must be a combination of Wordmark and a letter/Brandmark- Bloomsbubry’s must be a wordmark in a special and unique(uncommon) font type. A wordmark with a Brandmark or a creative abstract lettermark. However,a Brandmark is preferred when compared with a lettermark because of it builds strong brand identity and makes more impact.Lettermark when creatively design could also be a strong brandmark.
  • Note:
  o Lettermark-This is usually symbol derived from letters from the name to form a logo symbol.It is usually a combination of letters from the business name.
  o Brandmark-Must have a symbol that represents the business. It may be abstract or Non-abstract. This must be strong and has powerful visual impact. E.g brandmark for NIKE swoosh which is a tick (√ )and that for MacDonald’s Golden Arches letter “M”.Agency must create a strong and powerful Brandmark for Bloomsbury’s as part of brand identity /personality development.
  o . Brandmark Design:
   Could be abstract or Non-abstract
   Must be a meaningful, explainable and relevant design with potential high impact on consumers/shoppers and general public.
   Must be very creative and show high level of professionalism
  
  
  
  
  
  
  • Wordmark Font /Typestyle Design
  o Bloomsbury’s must preferably come in BOLD,PROGRESSIVE AND CREATIVE typestyle to have tremendous impact on the impression it makes on customers and potential customers.
  o Font type should be UNIQUE(UNCOMMON),READABLE and RECOGNISABLE.
  o Choose a modern typestyle that matches the type of business involved.
  o Customise the presentation of Brand name in the logo.
  • Logo Colour Options.
  o Please in coming up with logo design , consider how the logo will appear in materials-uniforms,banners,Flags ,Base Ball Cap,T-shirt,Short sleeve shirt, coffee mugs and other items and places it might appear on.
  1st Option
  o 3 colours-BLUE, ORANGE AND YELLOW. Preferably dark shade/solid colour of turquoise-blue, orange and Yellow in combination that projects the logo and names strongly.All colours may include white in the designs(since this is not regarded as a additional colour in printing).
  o DEEP should explore options of 2 colour combinations in all options of design to determine the best colour with maximum impact and unique personality.
  2nd Option(Alternative colour scheme)
  o DEEP should also come up with other colour schemes (as alternative) that matches this brand and customers expectations.
  o Colour to be energetic, cool, projecting/attention arresting and likable.
  o DEEP to decide on alternative 2-3 colour combinations providing 1st a 3 colour based designs and 2nd another 3 colour based designs.
  • Logo Shapes and Sizes
  o Standard logo should be Horizontal, but should not lose its impression if scaled up or down into different height/sizes.
  o Should be Bold and big for image to create a lasting impression on people. Please propose sizes to meet this criteria.However,design must be scalable to a small size without losing details of the logo.
  o Shape and size must be good enough to go on a standard business card,in the return portion of a business envelope and on a shirt pocket of a uniform or logo apparel without losing brand identity.
  

Sollte nicht haben

• should not have a complex letter wordmark.
  should not be direct adaptation of exisisting logo/lettermark

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