HomePage Design for Awesome Experiences - once-in-a-lifetime experiences for busy working people

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Web-Design Kurzbeschreibung
Design a homepage for the Awesome Experiences (www.awesomeexperiences.com) website compatible with further web pages and the design briefing documents attached
AX HomePage Design Brief
We are seeking website HomePage designs incorporating our new Logo and colour scheme, for Awesome Experiences (www.awesomeexperiences.com) to go with the site functionality and wireframe ideas attached.
The website HomePage design needs to
• Incorporate and be consistent with the AX Logo and its colour scheme attached.
• Express the brand values of being inspirational, high quality, upscale, cultured, aspirational, and contemporary – even somewhat ‘hip’. Probably positioned somewhere between Scott Dunn (Deluxe Travel) and Black Tomato (Hip Travel) – see https://www.scottdunn.com and https://www.blacktomato.com .
• Be instantly recognisable and different from other travel websites and instantly communicate the nature of the brand proposition and target customer base.
• Appeal to our core 25-55 affluent businesspeople demographic
• Work in the UK, US/Canada and Australia/NZ and ultimately in mainland Europe.
• Use fonts and colours that are easily reproduced online and compatible with nearly all browsers.
• Be part of a responsive website design, that can be used both on Desktops and laptops but also with tablets and mobile ‘phones (hence content not too wide across the page)
• Feature the strapline ‘Awesome Experiences in less than 7 Days’
• Work with the and wireframes and processes shown in the attached presentation – although intended as a guide only these features and processes all need to be incorporated into the HomePage.
• Make full use of high quality images and video to convey our brand proposition and products
Zielmarkt/( -märkte)
25-55 affluent businesspeople
Industrie/Einheitstyp
Travel Industry
Anzahl benötigter Seiten
1 page
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- • Incorporate and be consistent with the AX Logo and its colour scheme attached.
- • Express the brand values of being inspirational, high quality, upscale, cultured, aspirational, and contemporary – even somewhat ‘hip’. Probably positioned somewhere between Scott Dunn (Deluxe Travel) and Black Tomato (Hip Travel) – see https://www.scottdunn.com and https://www.blacktomato.com .
- • Be instantly recognisable and different from other travel websites and instantly communicate the nature of the brand proposition and target customer base.
- • Appeal to our core 25-55 affluent businesspeople demographic
- • Be part of a responsive website design, that can be used both on Desktops and laptops but also with tablets and mobile ‘phones (hence content not too wide across the page)
- • Feature the strapline ‘Awesome Experiences in less than 7 Days’
- • Work with the and wireframes and processes shown in the attached presentation – although intended as a guide only these features and processes all need to be incorporated into the HomePage.
- • Make full use of high quality images and video to convey our brand proposition and products
- Colours as per Logo not as shown below
Schön zu haben
- • Work in the UK, US/Canada and Australia/NZ and ultimately in mainland Europe.
Sollte nicht haben
- Must not be cheap or mass-market, nor excessively "stuffy or luxury-orientated"