Cup of Té needs a luxury packaging design
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Dieser Kunde bekam 68 Verpackungs-Designs von 18 Designern. Dabei wurde dieses Verpackungs-Design Design von TAC Design als Gewinner ausgewählt.
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Verpackungs-Design Kurzbeschreibung
I'm starting a tea brand from the ground up. The working name as of now is Cup of Té. I intend for it to be a luxury loose leaf tea brand.
I want the aesthetic of it to be luxurious in nature. The color schemes that I am liking right now include black, gold, silver, rose gold and anything along that luxury feel line. One of the things I love most is UNIQUE packaging of the tea itself. I'll attach inspiration below.
I want the consumer every single time they use this product to feel like it is an experience. The person I choose will also be the person I consider for all further needs on a design basis moving forward if they would like to continue to work with me.
This is a really great opportunity to work with a luxury line that also does social good as some proceeds from each purchase will go to a mental health awareness cause.
The key is for the packaging to represent luxury, give off a unique feel that gets the consumer excited to see it and show it off to their peers on social media
Zielmarkt/( -märkte)
The Modern Millenial, 21-40 (bullseye 28). He or she is a young professional that has a disposable income in which they do like to indulge with. They balance their demanding work schedules well and they have a work hard/play hard mindset. This professional is more likely to order their daily coffee from Starbucks as opposed to Tim Hortons and their social media profiles are a big indicator as to their hobbies and lifestyles outside of their work environment. They enjoy shopping at stores like Zara, Supreme, TopShop/TopMan and for special occasions are willing to splurge at stores like Tiffany's, Club Monaco and… They live a pretty active lifestyle and are highly influenced by social media trending products
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Luxurious, must have exclusive look
Schön zu haben
- unique packaging
- viral inspired design
Sollte nicht haben
- brown color, childish feel, bubble letters