BrightWord Communications Website

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Dieser Kunde bekam 20 Web-Designs von 2 Designern. Dabei wurde dieses Web-Design Design von pb als Gewinner ausgewählt.
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We need a website design for a UK based marketing and PR agency called "BrightWord Communications". We are a small and vibrant team that looks after a mixture of clients from the luxury lifestyle and professional services sectors so the design needs to reflect this and convey: Professionalism, contemporary approach, creativity and the high end luxury and professional market we look after. Our services include marketing, PR, social media and copywriting and we look after both local and national clients. The design will need to incorporate the grey and orange brand colours (logo attached) but we are open to the use of more/different colours - with the possibility of a slight refresh on the current logo/branding. The main pages required include: Home, About Us, Services, Sectors, Case Studies and Blog.
ur existing website can be seen here - http://www.brightword.co.uk
The site will need to showcase our approach, services and expertise, existing/previous clients, and provide frequently updated content via news and blog to support our marketing campaigns.
The key objectives for the site are:
- To support current sales activity by giving potential clients somewhere to visit to find out who we are, what we can do, what we have done
- To generate incoming sales leads/enquiries from companies looking for marketing and PR services
- To showcase us as a high end a professional agency with some fantastic clients and a wealth of experience
Zielmarkt/( -märkte)
Professional services e.g. accountants, data centres etc
Luxury lifestyle e.g. wedding venue, tailor, homeware etc.
British market - mainly South East/London
Small - Medium sized businesses
Industrie/Einheitstyp
Marketing
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- Din Regular and Bold is currently used
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Must Have:
- The main menu items are likely to be:
- Services
- Sectors
- About us
- Case Studies
- Blog
- Contact us
Some of these items may have a sub-menu, e.g. About us is likely to have "Company", "Team", and "Careers" below it and "Services" will have "marketing", "PR", "Copywriting", "Social media". Sectors will have "Professional", "Luxury", "Lifestyle"
Key must-have elements of the homepage include:
- Social media icons (twitter, linkedin, facebook, google+)
- Contact details (i.e. phone number and email/link)
- "We have worked with..." - this is likely to be icons for logos of previous and current clients
- "Sign up to newsletter"
- "Latest news"
Footer navigation must allow for the usual suspects (sitemap, t's & c's, privacy policy, company registration details)
Some kind of call-to-action boxes/areas/links to provide us with ways to link out to any specific micro-sites or pages within the site (e.g. to highlight some of our specific case studies, services etc).
To confirm, we are looking for the following page types/templates:
1) Home page
2) Inside/content page (can be used for services, about us etc)
3) Article page (for blog/news articles etc)
4) Case studies (an image led pad to showcase campaigns we have worked on)
4) Contact page
Schön zu haben
- - If web fonts are needed for the design, then please note we have an existing web fonts account with fonts.com and so can use any of the web fonts available there.
Sollte nicht haben
- We do not want to use a one page-scroll down website