We want to appear professional with a forward thinking, progressive edge. We want to appeal to Boards seeking Tech, Digital and Cyber type directors so it needs to be almost like a startup tech brand. I'm about to upload an image of slick tech logos and wanted to realign the brief, even if NED is actually lower case ned, maybe even the d is a chair image?

It is unlikely thew chair image will win but if it is well done, it may well just do the trick.

Forget the circle "globe-like" approach, nobody seems to have nailed it. Let's try a different approach, I reckon the uploads will give you an indication of what we're thinking. With NED, it means Non-Executive Director (Board member) but we see them as "New Economy Directors" because they need to be digitised, aware of artificial intelligence and understand climate risk and cyber risk as well as traditional board governance.

So, we think a brain or neuroscience like digital brain as a logo backdrop with NED letters would be interesting, let's try this.