An East Africa-based strategic communications firm needs a Logo Design and Brand Identity

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Logo-Design Kurzbeschreibung
Perspective Media is a multi-media strategic communications agency based in Nairobi, Kenya, specializing in promoting positive social and behavior change in the fields of counterterrorism and development in East Africa. The goal of this project is to create a unique brand identity that fits our niche profile. We would like our brand identity to be appealing to our more conservative government/military donors, yet to represent the vibrant, creative, and innovative culture of our office and field.
Updates
Project Deadline Extended
Reason: We are just finalizing internal selection of our top designs. Need an extension.
Added Tuesday, October 31, 2017
Zielmarkt/( -märkte)
Most of our clients are government or international aid agencies: (1) United Nations (UN), (2) branches of the U.S. and other militaries, (3) international non-governmental organizations (NGOs), and other international development partners. Examples include:
• UN Organizations, International Organization for Migration (IOM), European Union, African Union, World Bank, USAID, DFID, CARE International, Military: DOD
Industrie/Einheitstyp
Communications
Logo Text
'Perspective' or 'Perspective Media' or 'PM'
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)



Zu verwendende Schriftarten
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Logo that communicates the following core messages:
- • We produce and deliver campaigns with a mission to catalyze opinion and positive behavior change
- • We create locally-resonant, culturally-appropriate strategic communications campaigns
- •. Through strategic dissemination of key messages we thrive on producing the highest possible impact on target groups.
Schön zu haben
- The logo and brand identity will communicate the following core values:
- Professional, creative and vibrant
- • Relationships, Trust, Reliability
- • Strong Values & Ethics
- • Leaders / Innovators / Trend setters
- • Respectful / Humble / Diversity
- • Transparent/ Down to earth
- • Bold and daring / yet responsible & sensitive
- • Inspirational
- We would like to integrate some African textures, color-schemes such as red/brown clay or dirt, metal brass; our logo placed on rough cream or tan paper etc.
Sollte nicht haben
- Bright colors