Logo for children's education startup and YouTube channel

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Logo-Design Kurzbeschreibung
// 2017-09-11 Brief update.
-fonts - Once we get down to the end and a few finalists I will send the font over then. The font creators won't let me just post a link right now (sorry about that)
- In terms of the logo itself we would prefer to not use a traditional education type of symbols (i.e college cap, owl, books, etc.) We would like to to show education and that lifelong growth in a more subtle way.
We are a new education startup laser focused on teaching kids ages 1-5 to love learning, to encourage them in the what subjects interest them (regardless of the rules), and to make learning a daily practice.
Everybody always says the toddler's brain is like a sponge right?
We like this quote and believe in it... "The toddler years (which, for the purposes of this book, I’m defining as ages two to five) are among the least studied years in childhood. Compared to the numbers of studies of infants and school-aged kids, toddlers have historically gotten short shrift, which is alarming given the fact that during this time period, the brain and body are in a massive state of flux, growth, and change.
"
We exist as a company to do everything we can to teach toddlers as much as we can, to encourage them to love learning, to help them discover their passions and teach them more about those passions, and finally to create habits of learning that are done daily and consistently.
We plan to launch with a large video offering on youtube and our website.
Hope all of that helps...
The name of the company is Learning for the Win.
That give us the options of "Learning for the win" or "Learning ftw" or even "lftw."
We own both learningftw.com as well as learningforthewin.com.
In a hat tip the gaming parlance used "ftw" we really do believe that if we can teach our children to become life long learners, to love learning, whatever the subject then that truly will be "for the win". It guarantees a fulfilling life.
Zielmarkt/( -märkte)
Our target market can be broken down into two groups. Parents of kids 1-5 (70% female focus, 30% male focus) and also the kids themselves.
Industrie/Einheitstyp
Education
Logo Text
Learning ftw
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Figuren-Logo
Logo mit Abbildung oder Zeichen


Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- Custom font mentioned above
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Logo must feature our color palette. There is an image that has them below as well as the library saved in adobe here
- https://adobe.ly/2xd9ssZ
- Logo must feature our fonts. We use Casatledown and we have all versions.
- https://www.colophon-foundry.org/typefaces/castledown/
- We are a video heavy operation so the logo must be strong on video and not have really thin lines that get distorted.
- Between the colors and the font that should establish the education type of vibe. The epic journey of life long learning that can start young.
Schön zu haben
- A strong mark / icon that goes along with the font