Logo design for lifestyle brand for endurance athletes: LYLI

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We need a logo for our new company, LYLI aka Like You Love It. LYLI is a personal styling and shopping experience brand that provides a service tailored for endurance athletes. Our style Pros are former or current elite and professional athletes that work with clients to build an apparel and equipment assortment personalized to fit their wants, needs, and style. The Pros' at LYLI draw upon their personal experience in sport and the marketplace to build assortments for clients that contain the latest, best apparel and equipment on the market. LYLI is a subscription service allowing clients to select the frequency of and give input on the content of the "kits" shipped to them, through direct interaction with the Pros. LYLI is an environmentally conscious, athletically minded, bad-ass member of an athlete's team aiming to enhance performance and stoke, while educating athletes everywhere about the best products in the biz. Our message to athletes: RUN, RIDE, SWIM, RACE.... Like You Love It.
I'm partial to logos that are more simple in nature, or those that make you look at them for a minute before you realize what it says or means. For example, recently there are a lot of bumper stickers that say "HE>I" and initially it looks like "HEKI" with a backwards K. But it really says "he is greater than I." Another example might be ENVE wheels, where the letters are in the logo but the lettering and artistic elements are integrated. Finally, LYLI is for women and men alike, so it should appeal to all. I've attached a few different styles of images/logo I like.
Zielmarkt/( -märkte)
Endurance athletes, including but not limited to trail running, ultra athletes, triathlon, running, cycling, and to expand into other areas of sport.
Industrie/Einheitstyp
Fashion
Logo Text
LYLI
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form



Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)



Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- gender neutral appeal, not overly masculine or feminine
Schön zu haben
- artistic elements that make the logo one that people see and ask their friends "hey, have you seen this? what does this logo mean? what is that brand?"
Sollte nicht haben
- too many colors, cartoonish images