Organisational Learning Consultancy Needs a Logo!
Logo-Design Kurzbeschreibung
We need a new logo design for a company based in Sydney called 'Saffire Solutions'. http://saffire.solutions/
We're a learning and development consultancy specialising in digital projects. We mainly work with mid to large organisations.
Our brand words are: Clarity, focus, excellence, intelligence, innovation, brave, insightful, ahead, horizon, smart, curious, trusted, authentic, real, clever.
We differentiate ourselves in the market because we develop authentic, trusted relationships, and we offer intelligent, sophisticated solutions and we're serious about getting strong outcomes.
We don't want to move too far from our existing brand so we would like to stick with the same or very similar/ complementary colour palette (see attached- emphasis on the blues) and would prefer the use of the Muller font (http://www.fontfabric.com/muller-font/).
Something simple but clever appeals. We would like it to work with or without colour (or at least have a version for black and white only).
Could be a play on 'sapphire' and 'fire' but doesn't have to be. Not very keen on very literal/ detailed jewel (such as in the 'don't like' collection attached).
Also look here for 'Sage' archetype brands: https://au.pinterest.com/kayeputnam/sage-archetype-brand/?lp=true
Zielmarkt/( -märkte)
Mid to large corporates.
Industrie/Einheitstyp
It Company
Logo Text
Saffire Solutions
Logo Stile, die Sie interessieren können
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Connection to brand words
- Black and white version and colour version (if colour used- preferred but not required)
Schön zu haben
- Muller font
- Use of existing colour palette or alignment to it
- Should sit nicely within current website- this won't change any time soon.
Sollte nicht haben
- Too detailed/ fussy or overly literal jewel or flame theme.
- 'SS' logo- unless it is quite abstract. 'SS' has association with Nazis.