4WD media business needs a cool logo design

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Logo-Design Kurzbeschreibung
Loaded 4X4 is the brand used by Lost Track Media Pty Ltd, a business that creates editorial and video content for 4WD/4X4 and off road enthusiasts in Australia.
The brand is LOADED 4X4 - 'LOADED' and '4X4' can sit together or apart in the logo.
The tagline is - 'The cult of off road' and the logo needs to work with and without the tagline.
We want a logo that will appeal to a broad audience, that ranges from young off-roaders, through to middle-aged family men and women and reflects the straight forward, honest, hard-hitting approach that our content will take.
Above all else it needs to be 'cool' and have some 'attitude'. Not only will it need to work as a logo for our emagazine and website, it will also need to work as a clothing brand for our merchandise and this point is very important. As such it needs to be a design that is considered desirable by our audience.
Established logos that could be used for inspiration are DUES EX MACHINA and Von Dutch among other similar logos/brands that are inspired by - motor vehicles - motor bikes - surfing - graffiti - street art. SEE ATTACHED EXAMPLES.
It could be a word mark only or it could feature an image/design but we want to avoid the obvious direction this may take, so no tyre tracks, off-road tyres or similar.
Thank you.
Zielmarkt/( -märkte)
4WD enthusiasts ranging from teenagers through to middle aged males and females
Industrie/Einheitstyp
Automotive
Logo Text
Name - Loaded 4X4 Tagline - The cult of off road
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form



Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Figuren-Logo
Logo mit Abbildung oder Zeichen


Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Zu verwendende Schriftarten
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- A 'cool' feel and a bit of attitude - use street/surf/biker/cafe racer/hot rod/graffiti movements for inspiration. Von Dutch and Dues Ex Machina are good examples of the 'feel' we are looking for.
- Strong appeal as a standalone clothing/merchandise brand
Sollte nicht haben
- The 4X4 should not be too stylised, it needs to be obviously '4X4'