Release Fly Gear - Logo Design & Rough Brand Identity

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Logo-Design Kurzbeschreibung
Release Fly Gear - Headwaters of a New Generation
RFG, a fly fishing lifestyle company bringing together the modern surfing/skating 'look' or design with the functional needs of adventure fly-fishers, is seeking a logo and brand identity
The design should be clean and 'cool', with aspects of board riding attitude, youthful style, and class all it's own. It should communicate a strong brand which fly fishermen can feel desire to represent both on the water and in their daily lives.
The initial products will be hats, shirts, and stickers, followed by more technical apparel.
We are looking for a strong CORE logo to build into brand identity, possibly text only or text with small art piece.
Zielmarkt/( -märkte)
A new generation of young hardcore adventure fly-fishing who also take part in surfing, skating, snowboarding, and other 'cool' adventure sports
Industrie/Einheitstyp
It Company
Logo Text
release (primary) fly gear (secondary)
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)



Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- We are seeking the CORE BRAND IDENTITY design around which other product specific designs can be incorporated.
We would like to see a text only logo as well as a possible logo image or design which can be used by itself or in combination with the text.
'release' should be most prominent with 'fly gear' secondary but still important.
Open to art designs involving RFG acronym as well, but would like also a full text logo - so perhaps this can be combined into brand identity.
See some of the inspirations and other logos attached.
Sollte nicht haben
- Nothing too cartoony