Artistic + Uniqueness + Personality - Searching for the perfect label for beautiful tea packaging
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Dieser Kunde bekam 29 Etikett-Designs von 7 Designern. Dabei wurde dieses Etikett-Design Design von Anicata als Gewinner ausgewählt.
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Etikett-Design Kurzbeschreibung
I'm opening a German based small business building up a tea brand with the main focus on China traditional pure teas, not mixes ;)
I'm a recent female migrant from China and the packaging should represent my personality and what I want attributes of Chinese tea I want to sell.
Personality: open, happy, cute, loveable, Chinese!
Product attributes: agricultural product from a leaf, long history, produced by rather simple farmer community of China, healthy, natural
Brand name: 唐茶 TángChá
Sample product: 100g bag of Tie Guan Yin
Sample packaging: https://www.bindemann-verpackung.de/Standboden-Aluminiumverbundfolienbeutel-Kaffeebeutel-Kraftpapier-braun-130x70x225-mm-500-ml.html
Design should be graphical, preferred with illustrations, no photos. The illustrations should focus on the art of tea, either the consumption (tea ceremony) in Chinese history or the traditional manual production/processing from farming/picking on beautiful tea plantations to the final tea product in China. (Not showing the whole process, but parts of it). The style of illustration should represent a Chinese/Asian painting style, modern or traditional.
I'm thinking of having label variations, following jobs to create iterations possible!
With more budget I would like to get my own packaging produced, printed boxes, the design should be transferrable to a high quality box print.
Inspirations I really like:
https://www.pinterest.de/pin/511088257702506065/
http://huaban.com/pins/1194142911/
http://huaban.com/pins/1009834278/
https://www.pinterest.de/pin/511088257702507773/
https://www.pinterest.de/pin/511088257702506067/
I have a logo, see attachment, but I'm open for change.
Aktualisierungen
Project Deadline Extended
Reason: Let's make it perfect!
Added Sunday, October 8, 2017
Zielmarkt/( -märkte)
Target audience: (China) tea fans in Germany/Europe, Asia-interested crowd in Germany/Europe, Gift-givers (the labelling should be able to sell the product!!!)
Industrie/Einheitstyp
Food Store
Zu verwendende Schriftarten
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Illustrations
Schön zu haben
- hand-drawn graphics
Sollte nicht haben
- photos