Website re-design

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WordPress-Design Kurzbeschreibung
I have opened a new frozen yogurt store that will eventually expand into fresh juices and smoothies. I have built a website myself and need to have something that better reflects the brand direction I want to go in.
here is the existing site:
http://www.skinnydippa.com
here is our facebook page, which will be changed to reflect the new web design:
https://www.facebook.com/SkinnyDippa
Our look and feel direction will be
Fresh, natural/rustic homemade, quirky, fun
Once I have a new website I will re-launch all of our print collateral to fit with this central part of our communication strategy.
Our brand Vision is listed below
At Skinny Dippa our vision is to create a healthy smile in everyday by constantly delivering deep emotional connections with delicious products in a cool environment.
Aktualisierungen
Project Deadline Extended
Reason: Hi Designers, great work so far. I have extended the deadline as I would like the website to be a one page site with pages that follow on from each other. I will respond to you all shortly.
Added Friday, November 15, 2013
Hi All, thanks so much for your great work so far. My existing site uses the Avada theme, but if you think a different theme would better fit the fresh, rustic and fun approach then please submit designs using this theme. I am happy to go with a completely different look to what I have now.
Added Friday, November 15, 2013
HI Designers I have posted more photos to the brief and an update to the brief to show you what our store looks like. We use a lot of old window shutters and blackboards to communicate with customers. The feeling is very warm and rustic. I would ideally love if this same look and feel carried across to the website. I am open to any new ideas you may have.
Added Monday, November 18, 2013
Zielmarkt/( -märkte)
My primary target market is females aged 15 - 25 and secondary is females aged 30 to 55. Every single person who tries our product talks about how diferent the flavours are and what we offer. I need to be able to share this with new potential customers who come across our website.
Industrie/Einheitstyp
Communication
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Fresh images of fruit and yogurt and must take a quirky fun approach to all aspects of the site. Buttons and even headers can all have a quirky approach. The name of skinny dippa is supposed to reflect the yogurt is low fat, but also be a bit cheeky.
Schön zu haben
- Our store design uses a lots of blackboards and shutters on the roof. It would be nice if our website reflected this rustic homemade warm feel. I would love for there to be a continuation of this feel to the site. I have uploaded some images of the store to the brief to show you what type and look and feel we have in the store