Daintree Rainforest Observatory

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The Daintree Rainforest observatory is a research station owned by James Cook University. We are rebranding the station and require a new logo. It must work with the existing JCU brand, yet have its own identity. We would prefer a maximum of 3 colours, and potentially no colour fading, with the ability for the logo to work in black and white when photocopied, and on various different coloured backgrounds for merchanding purposes.
The canopy crane (the only one in the southern hemisphere), ospreys (which nest on the end of the crane jib) and the wet tropics rainforest (unique to the Daintree area) are three distinct icons for the station, although not all have to be included in the logo. Other wildlife unique to the area and encountered at the research station include striped possums, cassowaries (best avoided due to over use in other regional logos), tree kangaroos, Australia's largest dragonfly (the petal tail dragonfly), and numerous frog, snake and insect species. Endemic flora include fan palms, quandongs and bowenia.
You can read more on the DRO and perhaps as an external viewer include what you think are stand out icons of the station? However our overarching theme is wet tropics rainforest research and education, and our marketing phrase is "The height of rainforest research and education".
DRO website: https://www.jcu.edu.au/daintree
JCU marketing toolkit: https://www.dropbox.com/s/gv2gwwvsxomani1/JCU_BRAND_MANUAL_Full.pdf?dl=0
Zielmarkt/( -märkte)
international and domestic researchers, secondary and tertiary education groups, organisations with investments/interesst in the wet tropics rainforest, and external organisations, conferences and retreats
Industrie/Einheitstyp
Education
Logo Text
Daintree Rainforest Observatory
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Maximum 3 colours
- Work with jcu brand guidelines
- Look good in black and white
Schön zu haben
- Canopy crane, ospreys or wet tropics rainforest