• A$230

• 29 Designs

• 3 Designer

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WordPress-Design Kurzbeschreibung

This is the theme we want to use: http://shopkeeper.wp-theme.design/home/home-product-landing-2/

The design must fit cleanly into the theme to minimise custom coding.

We are rebranding a health supplement product. 1 product, but comes in different quantities/packs.

The previous websites have been clunky, ugly, with poor design and very little purpose. We need a clean UI that takes the user through how it works, to the products, to the cart, all with a simple to use platform.

Tone of voice & Key Messages:

Funny, witty, relates to 28-40 audience. Product is for people who don't want to ruin their next day at work with a hangover OR cherish their weekends so much they would never want to waste a Saturday or Sunday. The characters telling the brand stories are two scientists

Full brief is attached with links to branding elements.

Zielmarkt/( -märkte)

Men and women who love to drink alcohol and want to prevent hangovers.

Identified audience is 30-55 years (we will start by targeting 28-40), the USP is superior product performance based on health benefits of reduction of alcohol through the liver, secondarily hangover symptom reduction. Premium brand for health conscious consumers. Superior replacement for the go-to-hangover meds, ie. Panadol, Nurofen, Berrocca - aids the process and digestion as opposed to inhibiting. Brand look and feel re-design to be relevant to identified target audience.

Industrie/Einheitstyp

Health Product

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Zu verwendende Schriftarten

Andere Schriftarten erwünscht:

• Norwester/Lato or Bangers/Oxygen

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Farben

Der Designer kann die Farben des Designs frei wählen

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Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

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Anforderungen

Muss haben

• This site covers a lot of what we want: https://www.webalive.com.au/ecommerce-website-features/
• MOBILE FIRST DESIGN
• Video on homepage
• Email popup
• Add to cart from home page
• Coupon code
• Facebook Messenger Chat
• Quick fill credit card info at checkout
• Reviews
• Mobile friendly
• Detailed shipping info (can be a secondary header bar with FREE shipping over $30 promo)
• Money back guarantee page (return policy)
• Contact page phone, email, and an online form + connect with us on Facebook and Instagram
• Favicon
• Referral program
• SEO text boxes on home page
• Newsletter sign up in footer
• Sections to show: REVIEWS/TESTIMONIALS and REFER A FRIEND and MONEY BACK GUARANTEE
• Needs a call to action SHOP NOW button at the bottom of the page (see https://thinco.me/)
• Needs payment icons in the footer (paypal / Visa / Mastercard for now)
• Colours and fonts should match branding guidelines.

Schön zu haben

• Loves design wise: https://mailchimp.com/
• Other inspiration
• https://www.pinterest.com/pin/474285404494163209/
• https://www.pinterest.com/pin/475200198166081933/
• https://www.pinterest.com/pin/181692166197049862/
• https://www.pinterest.com/pin/293156256984803604/
• https://www.pinterest.com/pin/482025966346092082/
• https://www.pinterest.com/pin/425238389801779277/
• http://addiction.mobydigg.de/
• https://thecoolclub.co/

Sollte nicht haben

• These are examples of the old site:
• http://www.alcovitusa.com/
• http://demo.exceldesigns.com.au/alcovit-cms/
• We are moving away from the green
• These are examples of sites we do NOT want to see.

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Dateien

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