Searching the Right Logo Design for a New Scuba Diving Business

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Logo-Design Kurzbeschreibung
Divetopia (Dive+Utopia) is the new brand name I have chosen for my recreational dive business located on the Spanish island of Fuerteventura.
It is key to design a creative and visually pleasing logo which will be succesful in communicating the essence of scuba diving, which embodies the spirit of adventure, freedom, and underwater exploration.
The logo must succeed in awakening a genuine sensation of wanting to go near the water, preferably under it when looking at it.
Zielmarkt/( -märkte)
Key niche market: ecotourism (primarily interested in water related activities at sea). Age: between 8-75 years old. Location: Europe primarily, specifically Germany, England, France and Nordic countries. Interest-hobby: scuba diving & snorkeling.
Industrie/Einheitstyp
Tourism
Logo Text
''Dream.Dive.Discover''
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form



Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Figuren-Logo
Logo mit Abbildung oder Zeichen


Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)



Zu verwendende Schriftarten
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- 1. It must be easy to look at, so: SIMPLICITY.
- 2. I would like for the logo to communicate the essence of the business effectively, so: CONSISTENCY
- 3. I would like customers to remember the logo well, so it need to burn into customers' memories, so: MEMORABILITY
- 4. It would want the logo to be worthy of remark to reach customers with ease, so: REMARKABILITY
Schön zu haben
- A visually noticeable, yet subtle combination of colours and logo design.
Sollte nicht haben
- 1. Avoid uncreative and expected logo elements typically found in the dive industry: a dolphin, a turtle, a diver, etc...
- 2. Minimize the risk of poor correlation with the brand's key message: ''the underwater realm is fabulous and exploring it is fun''.
- 3. Avoid using outlandish and bizarre colours in the logo design.