brand new logo-for new fitness company to appeal to customers and potential franchisees

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Dieser Kunde bekam 23 Logo-Designs von 12 Designern. Dabei wurde dieses Logo-Design Design von GreenLamp als Gewinner ausgewählt.
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Design Brief
we need a new logo for fitness company to be called: all active. (upper or lower case up to designer)
Positioning statement under the company name is fitness.energy.health
The company offer personal training, individual or group and are offering franchises as well.
The logo needs to be suitable for all marketing materials, exhibition stands, vehicles (all vehicles silver) and hats, and clothing. Also, a product range of fitness exercise products and also including health foods packaging.
The logo needs to appeal to all age groups (including the elderly) and not be too ‘feminine’. Many of the franchise owners will be male, but with a mainly female customer base.
The logo needs to be modern, professional, and reflect the health industry, health, vitality, and healthy living. The franchisees will be men and women so the logo needs to suit both for image and uniforms.
Clean, fresh and simple, able to be produced on all types of branding and marketing materials.
NO BLACK backgrounds - black is not a "fresh" colour
Aktualisierungen
Hi all
Added Thursday, February 23, 2012
Zielmarkt/( -märkte)
women-all age groups
Industrie/Einheitstyp
Marketing
Logo Text
all active (logo) tagline: fitness.energy.health
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- The logo and tagline must be suitable for all the products on the brief.
Sollte nicht haben
- NO BLACK backgrounds - black is not a "fresh" colour