LASIK Eye Surgery Brochure
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Broschüren-Design Kurzbeschreibung
It's time to freshen up! We are an established medical and vision practice of physicians and surgeons, for nearly 60 years. We also perform LASIK Vision Correction. Since adding a new laser, we need to update our current 5-year-old LASIK practice brochure. Changes in text are essential, along with fresh media style, directions/flair...etc. Previous critique is brochure reads as text heavy and could be more authentic with stock pics/models reflecting more of the Pacific Northwest.
As an example of fresh formats, I have attached a national LASIK publication called, "SEEN" which is a millennial style magazine for those considering LASIK. This is published by the manufacture of our new laser. The unique features we have noted with the SEEN magazine is the info-graphic style of data vs. text heavy pages. We would like this style of data incorporated.
Overall, we are looking for fresh take on the fusion of both booklets. The end piece will be a medium/small format booklet style brochure (6x8 approx.) to entice reader to want LASIK with EyeHealth Northwest. Target demographic is approach for broad appeal, 25-40. We like the tab format style for the brochure pages.
Zielmarkt/( -märkte)
25y-55y
Industrie/Einheitstyp
Medical
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Using design cues from the SEEN magazine sample attached, we’d like update to the color scheme, and propose new stock photography that feels less staged and more authentic.