Label for Sports Nutrition Supplement
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Dieser Kunde bekam 78 Etikett-Designs von 19 Designern. Dabei wurde dieses Etikett-Design Design von Giovanni als Gewinner ausgewählt.
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I need a label design for a pre-workout sports nutrition supplement. A pre-workout supplement helps increase energy, strength, stamina, and endurance.
The name of the company is Winners Nutrition
The demographic is males between the ages of 18-35 who like to workout to stay in shape.
I'd like to see designs that have a red (#FF0000), black, and white color. The container will be black and similar to this one:
https://www.amazon.com/Sheer-Strength-Labs-Workout-Supplement/dp/B0157EHFAQ/ref=lp_13879573011_1_14_a_it?srs=13879573011&ie=UTF8&qid=1511907463&sr=8-14
Some designs that caught my attention are:
a) http://www.coca-cola.co.uk/stories/coca-cola-zero-sugar-new-and-improved-sugar-free-coca-cola-launches-this-summer
b) The Coke Zero can (2nd can from the left side) http://metro.co.uk/2015/03/09/coca-cola-is-trialling-new-unified-packaging-and-its-totally-different-5095251/
c) https://www.amazon.com/GAT-Clinically-Nitraflex-Testosterone-Enhancing/dp/B007P7DOT0/ref=sr_1_17_a_it?ie=UTF8&qid=1511903384&sr=8-17&keywords=pre%2Bworkout%2Bpowder%2Bfor%2Bmen&th=1
d) https://www.amazon.com/VINTAGE-BLAST-Pre-Workout-Non-Habit-Forming-All-Natural/dp/B00P6VQYJO/ref=sr_1_27_a_it?ie=UTF8&qid=1511903454&sr=8-27&keywords=pre+workout+powder+for+men
e) http://www.designhill.com/design-gallery/rhino-pre-workout-37770
f) https://www.packagingnews.co.uk/features/comment/history-of-the-world-in-52-packs-10-the-marlboro-flip-top-box-29-09-2015
This label should do the following 5 things:
a. Stand out
b. Be simple
c. Pass the 5 year old test
d. Trigger emotional engagement
e. Create iconic assets
You can read more about what these 5 elements mean here... https://www.forbes.com/sites/onmarketing/2014/07/23/the-five-things-product-packaging-must-do/#2da42c703ac4
The final design should communicate increased physical performance.
The instructions of the label are attached and include the elements that need to appear in each section of the label.
The company logo is attached.
The barcode is attached.
Thank you.
Aktualisierungen
Hi,
Just wanted to let you know that we've extended the deadline to pick a winning design. Because of the high quality of the designs we've received, we simply need a little more time to decide. We expect to pick a winner on/before this Saturday.
Thank you for your patience.
Added Thursday, January 25, 2018
Zielmarkt/( -märkte)
The demographic is males between the ages of 18-35 who like to workout to stay in shape.
Industrie/Einheitstyp
Supplement
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- This label should do the following 5 things:
- a. Stand out
- b. Be simple
- c. Pass the 5 year old test
- d. Trigger emotional engagement
- e. Create iconic assets
- You can read more about what these 5 elements mean here... https://www.forbes.com/sites/onmarketing/2014/07/23/the-five-things-product-packaging-must-do/#2da42c703ac4
- The final design should communicate increased physical performance.
- Red color should be this color of red... #FF0000
- Using a blue color is NOT a must have, BUT if you decide to use a blue color, use this color of blue ... #0019A8
Schön zu haben
- OPTIONAL >> These effects caught my attention and are 100% OPTIONAL. Use them only if you feel it will make a better design.
- 1) A text that goes from small to large, such as the WHEETIES text shown here... https://www.wheaties.com/
- 2) A text that is vertical, such as the ONNIT text shown here...
- https://www.onnit.com