Cool logo design needed for advertising business

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Logo-Design Kurzbeschreibung
This is a new company, operating Australia wide. Major clients are from Asia. Our service and product offering is sourcing in store advertising space, printing of advertisements and installation.
Updates
Thanks designers for your suggestions, I've carefully considered all and while I do like some of your suggestions, I'm not in love with one just yet. I've updated the brief with some more info and hoping this will help to get a logo that is cool, and more friendly. Really appreciate your work!
Added Monday, November 25, 2013
Project Deadline Extended
Reason: extra couple of days given update in brief to allow designers to refine based on additional details.
Added Monday, November 25, 2013
Thanks Designers for all your ideas - loving your work and have just updated this to a committed payment project. Will be choosing a design by end of the week. Cheers!
Added Monday, November 25, 2013
Project Deadline Extended
Added Thursday, November 28, 2013
Zielmarkt/( -märkte)
Retail store owners - needs to appeal to this audience who supply the advertising space
Product Manufacturers and distributors - needs to appeal to this audience who will pay for the space
Industrie/Einheitstyp
Advertising
Logo Text
Ads Up
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Figuren-Logo
Logo mit Abbildung oder Zeichen


Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- While I selected 'modern' and 'professional design, after seeing the submissions, these are good, but not exactly what I imagined. I'm looking for something a little more personable and warm (doesn't need to be a warm colour, yet needs to be friendly).
Needs to work on print and logo for online presence.
Schön zu haben
- The logo should to be able to stand out on top of any colour background, as it will be placed at the bottom right hand footer of all ads printed and most times the background will not be just black or white.
Incorporation of a slogan either smaller or in different font - Advertising In Store, In Front
Sollte nicht haben
- Should not look like it represents recycling.