Experimentation graphic identity project
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Logo-Design Kurzbeschreibung
Hi, and thanks for reading this brief!
We are starting an exciting new civic tech project called Experimentation Works (or EW in short), alongside a few different citizen groups.
Through EW, we hope to incentivize citizens to start small-scale experiments that will lead to better outcomes and civic good (or simply improve the lives of our fellow citizens).
The platform will be theme-agnostic, so it doesn't matter in what context or thematic area the experiments (the projects) will come from.
We need a graphic identify, including a logo (or an image that would have a couple variants to play with), as well as some accompanying graphic elements (that we can use, for instance, as a backdrop on our social media, etc.), a common color scheme, and a couple of fonts that would work well with it.
Ideas we'd like to communicate are: evidence is useful, testing things in a rigorous way lets us know what works (so imagery of science, labs, beakers, but also the more abstract: 'evidence' or ‘rigorous methodology’).
If you have any questions, please let me know!
Zielmarkt/( -märkte)
All citizens and professionals who might be inspired by scientific rigour, using evidence in making decisions.
Industrie/Einheitstyp
Tech
Logo Text
Not sure we need a caption, it could just be the graphical elements, but if you think you have something good, try it out!
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Everything is on the table.
Schön zu haben
- Nothing specific here.
Sollte nicht haben
- Don't make it cartoony, or not serious -- we want this to inspire integrity, rigour, scientific process -- at its heart is better decision making, leading to civic good.