Identity Creation For An Umbrella Brand In Packaged Food Category

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Logo-Design Kurzbeschreibung

Project Objective: To create a master brand logo for "Nepa Valley". The brand will have a wide range of food products like biscuits, cookies, rusks, cakes, edible oil, snacks etc. This will be a master umbrella brand, which will have some products (like rusk) directly under it, while some other will be sub brands (like cream biscuit for kids and crackers will be sub brands).

Communication Objective: The logo needs to convey the spirit of aspiration with in Nepal and must make a Nepali feel proud of the brand.

Philosophy: The brand is part of a group which has a vision of making Nepal a benchmark of global quality brands. It will offer high quality products at affordable prices owing innovation in business processes, and localised manufacturing.

Design Considerations: The logo must be suitable for food category. Color zone should be red, green, yellow. A simple symbolism/icon/mnemonic may be added.

Info-Symbol
Aktualisierungen

A lot of designs are not in sync with the color scheme suggested (Red/Orange/Yellow + Green). Brief also clearly says we do not want mountains and temples. Once we filter entires basis these criteria, we are left with very few good quality designs. Also, a lot of designs are made with existing stock of mnemonics and symbols from logo creation websites. They are not ownable. So we would like to see a few more original designs before deciding.

Zielmarkt/( -märkte)

Nepal

Industrie/Einheitstyp

Food Production

Logo Text

Nepa Valley - Pride Of Nepal


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Farben

Vom Kunden ausgewählte Farben für das Logo Design:

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9bcb3c

Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • Relevance to food category. But no direct food symbol.
Schön zu haben
  • Any element that can convey pride to Nepal
Sollte nicht haben
  • Sun, Mountains, Nepal Temple

Dateien
Zahlungen
1. Platz
US$150
Gesamt
US$150

Projekt-Deadline
19 Feb 2018 08:38:17 UTC
Language

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