Logo for Influencept, the first Instagram agency in Portugal!
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Influencept is the 1st Instagram marketing agency in Portugal. It serves as a platform connecting businesses all over Portugal (restaurants, clubs, fashion brands…) to impactful local influencers.
The name (the “cept” to be pronounced as in concept) is a play of words combining influence (it is the key word) and PT (the country abbreviation).
The logo has to be edgy and modern as the agency will be dealing with hype restaurants and clubs, as well as with fashion brands. It also needs to be attractive for the influencers in order to make them want to be part of the database.
Zielmarkt/( -märkte)
Digital marketing, management of Insta celebrities
2 different targets:
1/ hype restaurants, bar, clubs, fashion brands (in Portugal)
2/ instagram influencers and micro influencers (in Portugal)
Industrie/Einheitstyp
Entertainment
Logo Text
Influencept
Zu verwendende Schriftarten
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- The name of the logo
- A highlight of the PT making understand that the PT is for Portugal (but it also should appear as a word so that people understand it is to read "influencept"
Schön zu haben
- The "pt" at the end must be highlighted in a way, still linking with the whole word but also showing that it is here to designate Portugal