• A$150

• 204 Designs

• 28 Designer

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Logo-Design Kurzbeschreibung

We need a logo for our new business. We have an umbrella company called Enriched.Life Global Pty Ltd for more legal reasons, and from this generic name start by focusing a logo for the name 'Enriched.Life', so this then allows you to dovetail extenstions on this name like "Enriched.Life Global Academy", "Enriched.Life Coaching", "Enriched.Life People", "Enriched.Life Place","Enriched.Life Planet","Enriched.Life Travel", "Enriched.Life Podcast"...

Our vision is to develop a strong brand philosophy that is about 'enriching' lives globally through our academy that will deliver face-to-face and online coaching (Skype), online education platform via Webinars, online educational programs, blogs, podcast, books, clothing, products, digital and social media and documentary TV in future if successful.

Going back to philosophy, we have three ways we work...

1. We believe that everything is a full circle with you at the centre, the person (PEOPLE). Our focus must be on coaching the individual to be their best, and then next PLACE! Our environment will effect how we feel and function, so it really is about how can we create an environment to prosper, with a focus on our community, our space, our home, our city or country. If we take care of our PLACE, then the PLACE will take care of it's people! Then, PLANET is all about our respect and contribution to the planet as global citizens, and how our actions are people, effect our place and consequently our planet. Conversely, if we take care of our planet, then it will take care of us!! So there is a full circle continuum per se.

2. Next, our model works on the 4 x I's.....IMAGINE! INSPIRE! IGNITE! IMPACT!

(a) Imagine - Is about creative intelligence, dreaming what is truly possible!

(b) Inspire - This is about creating a powerful and inspiring purpose you have imagined and bringing it to life. To achieve this it is about inspiring yourself, your family, your team, your community,etc to bring this vision and purpose to life!

(c) Ignite - Once you reach this critical flash point of energy and momentum, it's about igniting a flame that burns strong. This is a powerful analogy that in someways defines Enriched.Life I believe most closely. The flame represents energy, that can light the way and light the flame for others! When are are energised, the flame burns strong...but if tired and weak, the flame burns weak! The flame is symbolic in the Olympics, where we light the torch to bring unity.

(d) Impact - By igniting this flame, we are able to create energy that has an impact for positive change.

3. Finally, we work with the idea of story and film! Imagine our life is like a Hollywood film, and we are writing the script of your life for an Academy Oscar Winning performance. It is about thinking of our clients as performers on a stage, where they are coached to rewrite their life script, choosing the character in the the story of their life, etc. It is about looking at our lives in third person, stepping back to look through the eye of the lens! Where they are the director AND main actor!

In terms of colours I originally was working with a red/orange mix to represent flame when I mocked things up surrounded by a circle as the complete ring, which could have represented our planet, oneness, eternity. It also offered a sense of safey and familiarity. I liked the flame idea within the circle, but I was concerned about looking to cliche! I really wanted a logo that stands out from the crowd, with everygreen potential...but allows us to expand extension of the name or brand as required. We also need to mention we really want to use the idea of 'Enriched.Life' so it was not "Enriched Life" because 'Enriched.Life Global Coaching' versus 'Enriched Life Global Coaching' may make it look like more just "Life Coaching", but the FOCUS is on living an ENRICHED.LIFE so it can appeal also to a corporate client so it doesn't feel to 'hippy' & 'feel good dream catcher" like. It needs to be a class act if we are targeting higher net worth individual or companies.

Good luck...but you are are genuises who can intepret this stuff better than me. I will send some stuff I had done and various iterations. I got feedup, hence why I am with your guys to help with branding!!

I hope you can bring my story to life and help me achieve my mission of "enriching 1,000,000+ lives". I will be eternally grateful.

Regards

Alfie

Zielmarkt/( -märkte)

35-55 Year Old Upper-Middel Class Demographic

Industrie/Einheitstyp

Life Coaching

Logo Text

Enriched.Life (tag line is 'Imagine.Inspire.Ignite.Impact.')

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Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

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Anforderungen

Muss haben

• 'Enriched.Life' or the two words 'Enriched' and "Life' must come together so they can be easily read, but almost as one word. I do not want them to be distinctly seperate! This is will be the core logo, that allows us to add the word extensions in a font match or other font to highlight that element. e.g. "Enriched.Life Global Academy" or "Enriched.Life Global Coaching" or "Enriched.Life Travel"

Schön zu haben

• 1. Very clean, sharp, professional in essence, that can be adapted across multiple uses for brand consistency. I am happy to have a version for that is the full logo version (i.e. full name, tag line and icon/symbol/etc), but that is can be dissected to use parts that can be equally identified. e.g. someone may see the logo only with 'EL' below like an initial we sign off on....or can use the Enriched.Life wording in effect like a logo without the additional icon/symbol/etc, or just the icon/symbol itself!
• 2. I want to be ideally able to use it in a grey scale (or black and white) so it can be embroided onto a shirt or printed on products in one colour run, but still look very nice.
• 3. As in the examples I send you from some of my beginning designs, you saw the logo in a circle. My goal was to be able to use say a different colour to represent a different arm of the Enriched.Life business in future...e.g. Enriched.Life Planet my be in a Dark Forest Green, Enriched.Life Travel my be in a Blue, so we could carry this them across our collateral.
• 4. I have so many conflicting thoughts, hence the need for you guys and girls! I really understand it is hard to create something that everything, and whilst I love the flame idea it has been used too many time, but if I could get some unique representation that could be a consideration. The same for the story of your life, film idea. It's all a bit cliche! Maybe you can find some novel ideas based on my feedback?? I do like the idea of a circle, but happy to consider other option, including the words ENRICHED.LIFE just being made the logo?
• 5. TAG LINE...I would like to have the TAG LINE that can nicely and discretely fit into the design that can be in or out without effecting the aesthetics and balance of the logo. I would like to be able to even use your design of the TAG LINE as a stand alone element say as a footer in a document, powerpoint or webpage too!

Sollte nicht haben

• Complexity! The Enriched.Life philosophy is about the concept of wholeness, simplicity, uncomplicated flow, peace of mind and calm without religious ovetones or gender.

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