• €190

• 244 Designs

• 108 Designer

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Logo-Design Kurzbeschreibung

BE KIND CAFÉ is a city center coffee-shop/day restaurant that serves gourmet and home-made plant-based food and beverages (soup, salad, dish of the day, burger, sandwich, cookies, pastries, fresh juice…).

Where :
In the french speaking part of Switzerland.

Zielmarkt/( -märkte)

The target audience is divided in four groups of consumers:
- Vegans and vegetarians people from all over the city.
- People who work in the area. They are lots of employees from administration offices (around 2500). Lots of woman. The Swiss TV studios and other kind of smaller offices are also close to the coffee-shop.
- Students and young people (university, schools, museums, etc, around).
- Upper middle class people who live in the area. It was not such a nice area in the past but things are changing. There are now lots of shops/restaurants and new buildings that make the area lively, cosmopolite and trendier.
All the targeted customers have in common that they want to consume tasty but healthy food.
They want to consume as much as possible organic, local, seasonal, home-made and natural products. They also want to consume all the time (vegan) or occasionally (flexitarians) plant-based food.
They can have different individual reasons and motivations for engaging in such (health or weight reasons, ecological reasons, animal rights, religious reasons...).

BE KIND CAFÉ is a coffee-shop/day restaurant that proposes to all this people a yummy and healthy vegan cuisine in a pleasant and warm athmosphere.

The food offer is adapted to the different needs of the customers throught the day (breakfast, lunch, morning and tea-time snacks...). It is also possible to take-away.

Industrie/Einheitstyp

Restaurant

Logo Text

BE KIND CAFÉ

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Farben

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Sehen und fühlen

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Anforderungen

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