VITA - Optical store chain logo

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Logo-Design Kurzbeschreibung
I'm setting up several optical retail stores. The store layout will be classic and elegant, as well as the eyewear brands inside. The stores are more sophisticated than the average optical store (see images attached).
Our main claims are handmade glasses, natural materials, sophistication and elegance, always with a strong medical approach behind the fashion and lifestyle attitude.
The name of the brand is "VITA" and in some cases it will be presented with the subtitle "óptica médica" (it means "medical optics" in portuguese).
Please avoid using strong colors, we would prefer black, white, grey and golden elements in the designs.
Also, the logo should be kept very simple and elegant, without complex shapes and colors.
We want the logo to look sophisticated and modern.
Zielmarkt/( -märkte)
People from 20 to 50 that cares about style, at fair price (slightly higher than average optical) .
Industrie/Einheitstyp
Eyewear
Logo Text
"VITA", or "VITA - óptica médica", or simply a symbol logo
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)



Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- Anything you find interesting. You can make uo your own style.
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Must be sober, classic, and elegant. We would like the logo to have glasses in it, as an icon or integrated into the letters somehow.
- Please avoid using strong colors, we would prefer black, white, grey and golden elements in the designs.
- Also, the logo should be kept very simple and elegant, without complex shapes and colors.
- We want the logo to look sophisticated and modern.
Schön zu haben
- Icon / Symbol possible to separate (to use in small places such as in some eyewear frames of our own brand)
- The Icom or symbol could also be one letter of the name, or an external element.
- The icon could be the "V", or "VITA", or glass frames, or a mix between all of them.
Sollte nicht haben
- Hysteric shapes or colors.