Funk up our website

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Our website is currently in operation and working well, see it at www.simplifythelaw.co.uk
However it needs some redesign work, to help it feel fresh, inviting and friendly.
We need graphic mockups (png hi-res) to pass to the dev team, to do the css work:
homepage - http://www.simplifythelaw.co.uk
topic page - http://www.simplifythelaw.co.uk/guidance/business
sub-topic - http://www.simplifythelaw.co.uk/guidance/business/goods-services
content - http://www.simplifythelaw.co.uk/guidance/business/goods-services/heads-of-terms
ancillary pages - contact us, heads of terms, etc
The structure of the page in terms of the placement of header, menu bar, content area and footer needs to remain, but the design of it is up for grabs.
The site is currently free to use, but in the future will have the aim of getting users to register for free, but with the option of buying documents on an individual basis, or subscription basis, or subscribing to additional legal services.
Additional information
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Users
1. Owners and managers in small and medium businesses
2. In the UK only
3. Who find dealing with legal issues and lawyers intimidating
4. Who are searching for online help to try and avoid having to deal with a lawyer
5. Or have been referred via social media
Desired user experience
1. A welcoming, friendly site
2. That takes the complexity out of dealing with legal issues
3. That really does simplify the law
4. That is fast, efficient and clear
5. That is pleasantly different from the normal experience of interacting with a law firm
Relevant factors
1. Most visitors will first land on a content page (e.g. [link]) via a search result or banner advertisement – not the Home Page
2. Repeat visitors are more likely to go to the Home Page
3. Works with web responsive design techniques for display on smartphones and tablets
4. Implemented through CSS
Colour palette
Designer should feel able to build the palette around the following core colours
CMYK
YELLOW = 0,25,100,0
GREEN = 80,0,100,0
BLUE = 100,25,0,0
RGB
YELLOW = 255,195,15
GREEN = 15,175,75
BLUE = 0,140,210
PANTONE
YELLOW = 123c
GREEN = 361c
BLUE = 3005c
Fonts
Soho Gothic, Soho, Arial
Designer should feel able to add fonts to complement these core fonts.
Our logo needs to remain (see attached document) Our strap line, can be changed if needed.
Best
JP
Aktualisierungen
Hi All
Added Thursday, December 19, 2013
Hi All
Added Monday, January 06, 2014
Industrie/Einheitstyp
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