ESM Australia Logo refresh - or complete overhaul
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Dieser Kunde bekam 97 Logo-Designs von 42 Designern. Dabei wurde dieses Logo-Design Design von Joseph Affran als Gewinner ausgewählt.
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ESM would like to refresh our logo to better fit our increasing success in the emerging fields of IIoT, MES (Manufacturing Execution Systems) and advanced factory & process automation. We like a crisp, clean logo. Don't need to have the "Australia" in it. No serif fonts, colours such as the blue found in the current crescents, and on our website (www.esm.com.au) are a great guide. We are looking for something that will make a solid impact, yet elegant in its simplicity. Iterations of the logo through 20 years are in the image attached.
Zielmarkt/( -märkte)
Small - Medium manufacturers looking to leverage the best current technologies to improve production efficiencies
Logo Text
ESM
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Clean, crisp, elegantly simple. Logo needs to pop on a web site, and be capable of being embroidered on apparel without losing significant effect.
Schön zu haben
- Non essential, but highly desirable are to integrate the Automation and / or efficiency concepts into a logo. Similar concepts to those adopted by Fedex, (the arrow between E & X, and Amazon's A->Z. Clever & elegantly simple.
Sollte nicht haben
- Cursive or serif font. Fades. Colours selected are a guide only. Want to keep away from Reds , Yellows, and Greens. There is no need to hang on to concepts of older iterations as per the attachment. Of all these that logo in use since 2008 is the one we have liked best. The Magistral 3 file is an effort that's been kicking around the office. Hope this is helpful.