Logo for Racing Driver Archive Website
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Logo-Design Kurzbeschreibung
The brand is for a website dedicated to the legacy of Graham Hill who was a UK F1 driver and father of the F1 world champion Damon Hill. The website will celebrate both Graham Hill the racing driver, and Graham Hill the man away from the race track.
The brand needs to first and foremost reflect who Graham Hill was – a stylish, charismatic, legendary racing driver. The target audience of the website are both fans of Graham Hill and companies that may want to work with the Graham Hill brand, so there is both a B2C and B2B target audience.
We would like the logo to take some inspiration from Graham’s iconic racing helmet (see attached photos). Note that the logo doesn’t necessarily have to be blue/white as per the helmet.
The brand should be minimalistic, stylish and iconic. As well as being a legendary racing driver (the only driver to have achieved the Triple Crown – winning Le Mans, F1 Championship and Indy500), he was also a very stylish and charismatic individual. These two sides of Graham Hill should be reflected in the logo
Logo Text
Graham Hill
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