A brand logo design concept for an award winning green coffee importer.

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Coffee Library is a wholesale green coffee business (business to business) focused on the coffee origins stocked. We're based in the UK - London, and require a fresh brand logo design.The branding should be simple and clean, emotionally should feel clear and calm (Think Uniqlo for instance).
Just like a library, we want our logo to communicate knowledge and resource.
We want to avoid any illustrations of coffee beans etc in the brand logo.
In terms of colour palette - Just get creative with it. I have however made some suggestions of preference. But by no means let this cease your creative approach.
Aktualisierungen
Please do not submit anything without first reading the design brief and understanding what where trying to achieve with the logo. Just to emphasis and reiterate, we're not a coffee shop, we are coffee importers and traders.
We don't want a quick turn around on. We feel it's better to take your time and design something creative.
Thanks.
Added Sunday, May 20, 2018
Zielmarkt/( -märkte)
World Wide.
Industrie/Einheitstyp
Importer
Logo Text
Coffee Library.
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)



Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Clean.
- Simple design.
- Easy on the eye font.
- Uniform.
- A subtle quirk.
Schön zu haben
- A subtle indicator that communicates what we offer - all Coffee Origins under one roof (The same way which Amazon's A to Z arrow makes that indication of what they do).
Sollte nicht haben
- We don't want anything illustrating coffee beans.